I made about 1500 videos.
Written over 500 articles
Did over 300 podcast interviews.
Spoke at events on stage 75x
Did 100 audio podcast episodes.
Live-streamed over 2000 broadcasts.
Serviced over 1500 customers.
That is the gap.
If you think that is a humble brag I want you to imagine this:
Any one of those things by itself is 5000 to 10,000 hours I put in with no guarantee other than my own confidence and competence to see me through any of it.
Anything I have stems from work w/o guarantee of success.
There were hundreds of videos that didn’t get more than a few thousand views.
Interviews where I felt I could’ve done better.
Every article has a typo.
Stage events where the projector failed and I had to go cold w/o slides.
Live streams where the internet went down.
Every execution is tempting fate. It’s not luck that out of 10,000 executions you get some decent results.
It’s statistically inevitable that those results also compound if you’ve been at it long enough.
I started at 13 learning to code. I’m almost 37… I’m seeing ROI.
There is very little that I’ve ever done that paid off in under a year.
It’s usually 3-5 years and the only time it’s been less has been with intense focus.
It’s largely SHEER VOLUME that built my success in anything.
Taking more swings than is reasonable, refining each one.
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The first 3-5 years of being a Youtuber most either don’t make the monetization requirements, and if they do let me tell you the economics.
Most channels have a $2-5 CPM.
My channel has a $10RPM/$20CPM
1 view on my channel = $.01
1 view on most channels =$.001
To become monetized you need 1000 subscribers and 4000 hours of watch time.
This usually means getting about 100,000 views within 12 months to achieve it.
This typically takes most creators 50-150 uploads to achieve.
Each upload is often 3-10 hours minimum to produce.
The first 50-1500 hours of a YouTubers career will start at a deficit.
Assuming a $15/hr wage scale $650-$22,500 in sunk labor cost for the opportunity to earn $.001 per every view. Requiring 100,000 more views to meet the $100 min payout threshold.
It’s going to become increasingly difficult to get opportunities w/o either being a standout talent or well connected if you want to work in the influencer industry…
Make sure that the ppl working for you are aligned with the mission and fit the culture you’re building.
Things will start feeling more elitist and more exclusive and it’s going to be hard to get in because Influencers are not going to want to work with strangers or ppl not referred in their network due to ppl not being trustworthy or honoring NDAs.
We also have a culture that is growing to resent working for other people and not being treated as equals.
If you work for someone, it’s not your company, and the culture doesn’t exist for you, or exist for your employer and their vision.
While I'm not a millionaire, I am someone who went from $6/hr to 6 figures a year as an earner.
If I were to impart any advice to ppl who have a toxic relationship w/ money and work it would be the following:
(THREAD)
Frugality doesn't have to be a life sentence, and minimalism can make you miserable.
Have a very clear understanding of what makes you happy and optimize your life around that. It may not take as much money as you imagine it would.
But let's talk earning/saving/investing.
How much you earn comes down to SPECIALIZATION, not how HARD you work, but how HARD you work is.
The level of DIFFICULTY means there are fewer ppl to compete w/ you or replace you and it means those who pay you are paying bc they lack the skill or time or desire to do the work.
People will try to use collectivism and that power of public group shaming to tear you down and make you comply with them against your will.
They will strip you of your agency by getting together to harass and tease you until you give in.
Would you say that is an accurate definition of peer pressure and bullying?
If a group of people get together and were to attack you and shame you and use their belief system as a justification to pressure you against your will, to say or do things you don’t believe in so they will accept you, that’s bullying right?