We wanted to⬆️engagement with @JHepatology research
🤔Hypothesis: people are ⬆️ likely to connect with the people behind the research than the research itself
🧐Plan: Randomize papers to personal story tweets or graphical abstracts
🧐Primary Outcome: paper downloads #livertwitter
We found that story tweets garnered more downloads and tweet impressions
We conclude that showcasing the authors and their motivations in paired tweets is an effective strategy for research engagement
There is still more work to be done in optimizing the way a journal's account presents its research on twitter. We hope you enjoy our contribution. @kidney_boy@tony_breu@LizzieAbyMD@rrosenblattmd
Final thoughts:
🙏Thanks to @RossiMirabella for all her invaluable help with this project, especially getting the download data!!
🤪And no thanks to @AutoImmuneLiver whose paper, randomized to the control arm, got more downloads/impressions than most papers combined!
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2/
Wrong: You'll have "all the resources you need"
What are these? Stats, research cores, coordinator pools...
These are...people!
You cant promise a person!
Right: Meet X, 25% of their effort will be directed towards your work if you gel. Or here is $$$ to hire Y.
3/ Wrong: we expect you to do research, quality, etc
Right: we will support your research for X years
The week is 10 1/2 day sessions. Anything not clinical needs protection. 7 sessions is 30% protected. I was protected 3 years by the dept
Then I needed a grant for protection
It’s an enzyme that transfers amino acids to proteins. It's found anywhere things need transferring (liver cells, bile ducts, kidneys, heart....)
No big deal, right?
Wrong!
3/
It did not take long to figure out that while lots of conditions raised the GGT, liver disease and biliary obstruction were the best at making high GGT
First, I have mentors to thank. Dr Michelle Lai who gave me my start and launched me. @SenguptaNeil who taught me everything I know. And the reason I moved my family from Boston to a suburb of Detroit known away from good food, Dr Lok, the greatest mentor I will ever know
Second, I have advice. Find a place where you are surrounded by greatness and absorb it. It has been the great fortune of my life to work alongside and learn from people like JMellinger, @AkbarWaljee, and above all @NDP1001