How do you build an online community from scratch? Is it similar to growing a product?
I interviewed Jen (@BackseatVC) to find out:
I interviewed Jen (@BackseatVC) to find out:
1/ Jen manages Means of Creation fans, a fast-growing community about the creator economy (inspired by @ljin18 and @nbashaw's show): discord.com/invite/b6bSGCQ…
She also helped @justinkan grow his YouTube channel to 100K+ subs in 5 months while serving full time as a PM.
She also helped @justinkan grow his YouTube channel to 100K+ subs in 5 months while serving full time as a PM.
2/ Jen grew the MoC community by doing things that don't scale:
1. Give new members great onboarding
2. Seed the community with great content
3. Focus conversations on a few channels
1. Give new members great onboarding
2. Seed the community with great content
3. Focus conversations on a few channels
3/ Give new members great onboarding
Jen DMs new members to personally welcome them to the community and ask them about their goals.
She encourages them to post and tags them in relevant community conversations.
Jen DMs new members to personally welcome them to the community and ask them about their goals.
She encourages them to post and tags them in relevant community conversations.
4/ Seed the community with great content
In the beginning, she also posted 10x a day to keep conversations going. She prioritized posting to inactive channels, tagging people, and creating a spirit of giving.
In the beginning, she also posted 10x a day to keep conversations going. She prioritized posting to inactive channels, tagging people, and creating a spirit of giving.
5/ Focus conversations on a few channels
Jen recommends these channels when you're just getting started:
Jen recommends these channels when you're just getting started:
https://twitter.com/BackseatVC/status/1399804804134850562?s=20
6/ To recap, like building a product, an online community needs to:
1. Exceed user expectations by personally welcoming new members.
2. Overcome the cold start problem by seeding great content.
3. Deliver great UX by focusing the conversation on a few channels.
1. Exceed user expectations by personally welcoming new members.
2. Overcome the cold start problem by seeding great content.
3. Deliver great UX by focusing the conversation on a few channels.
7/ Check out the full interview with Jen below, including her thoughts on:
1. The needs of community managers
2. How the community space will evolve
Consider subscribing - I’ll write about how to apply community thinking to building products next.
creatoreconomy.so/p/applying-pro…
1. The needs of community managers
2. How the community space will evolve
Consider subscribing - I’ll write about how to apply community thinking to building products next.
creatoreconomy.so/p/applying-pro…
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