I'm often asked how to ace the PM product sense interview.

It's quite simple really but few know these tricks:
1/ My product sense framework is:

Mission
Problem
Vision
Solution
MVP

Let's explore with a winning example from a FANG interview: "How would you design an alarm clock?"
2/ Mission

Candidate:
"Well, first, I'd like to start with the mission to make humanity a multi-planetary species."

Interviewer:
"Huh?"

Takeaway:
Make your mission a BIG DEAL to WOW your interviewer.
3/ Problem

Candidate:
"What does someone want to wake up to? Music, a bell, or the price of dogecoin? Ambitious people want to wake up to doge."

Interviewer:
"Wait, what?"

Takeaway:
List a few problems but solve the MOST IMPORTANT customer problem.
4/ Vision

Candidate:
"Our vision is a clock that helps humanity get to Mars in 3 years."

Interviewer:
"I..."

Takeaway:
Your vision is what the world will look like when your mission is achieved. Show your OUT OF THE BOX thinking here.
5/ Solution

Candidate:
"Now the clock can:
1. Announce the price of dogecoin.
2. #1, followed by @elonmusk shouting, "Get your ass to Mars!"
3. #2, followed by one hour of Shiba barking.

Takeaway:
Your solutions need to tie back to your VISION and solve your CUSTOMER PROBLEM.
6/ MVP

Interviewer:
"Wow, just wow. So what's the MVP?"

Candidate:
"There's no MVP when it comes to Mars! Everything is P0 + a rocket (also P0). It's only day 1 - let's build!"

Takeaway:
You'll NEVER achieve your audacious vision if you start cutting scope.
7/ I hope you enjoyed my PM fan fiction.

Give me a follow for more winning content like this.

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More from @petergyang

23 May
Let's talk about having kids.

I saw a tweet the other day saying: "I'll never understand why people have kids on purpose."

Here's some real talk from a dad:
1/ People who don't have kids focus on negatives like:

1. Crying children
2. Losing touch with friends
3. Lack of time for career, hobbies, and sleep

Yet, if you ask parents, many will say that having kids is the best thing to happen to them.

Why?
2/ Kids are fun to talk to

Watching my 3-year old learn how to form phrases and sing songs gives me great joy.

We have many interesting conversations:
Read 8 tweets
13 Mar
🐰🕳 I went down the crypto rabbit hole the past few months because I'm convinced that it will transform the creator economy.

Here's everything that I've written about crypto, NFTs, and social tokens so far 👇
1/ The history of bitcoin and crypto from @TorstenHQ's documentary:

Read 6 tweets
11 Mar
🔮 Prediction:

Creator economy companies are in a race to the bottom to take less of a creator's earnings.

This trend is great for creators but has big implications for the companies. 👇
1/ For years, large platforms like YouTube and Twitch have taken 30%+ of a creator's earnings from subs, tips, etc.

They justify this cut because they help creators grow an audience.

2/ Startups that focus on helping creators make money take a much lower cut of creator earnings:

Substack: 10%
Gumroad: 3.5%-8.5%
Buy Me a Coffee: 5%
Read 8 tweets
18 Feb
💎 A step by step guide to NFTs for creators

If you're a creator, you're probably wondering:

What is an NFT?
Why should I care?
Why are fans paying $$$$$ for digital content?
How do I create an NFT?

New post and thread with @NERFWRLD 👇

creatoreconomy.so/p/guide-to-nft…
1/ What is an NFT?

An NFT is a record that shows who owns a unique piece of content.

Creators produce unique content such as images, videos, songs, and essays.

With NFTs, fans can now own your content and directly invest in your success. Image
2/ I already own my content, why do I need NFTs?

You don't really.

Today, middlemen sit between you and your fans to:

1. Take most of your earnings
2. Own your content rights
3. Control how many fans see your content

Just look at artist revenue share in the music industry: Image
Read 10 tweets
14 Feb
📈 Perez Framework for Bitcoin and NFTs

Carlota Perez broke down past technology cycles into 2 phases and 4 steps:

1. Installation phase
a) Irruption
b) Frenzy

2. Deployment phase
c) Synergy
d) Maturity

A quick look at how this framework could apply bitcoin and NFTs 👇
1/ The phases/steps are:

1. Installation phase

a) Irruption: Funding for new tech and infra

b) Frenzy: Speculation leads to asset bubbles.

2. Deployment phase

c) Synergy: Inequality leads to crash + regulation of the financial sector.

d) Maturity: Tech is broadly adopted.
2/ What's interesting is that there has always been a crash between the installation and deployment phases in past tech waves.

Let's look at how this could apply to Bitcoin and NFTs...
Read 6 tweets
12 Feb
Let's have some fun, what's the worst part of a product that you use regularly and otherwise like?

Bonus if you can add a screenshot.

I'll start 👇
Notion: Loading spinner Image
Twitter: DM search Image
Read 6 tweets

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