THREAD: 9 growth tactics they continuously recommend.
(On emails, ads, copywriting, TikTok, and more)
1) With referrals, most users don't care about earning a bit of cash.
Instead, try rewarding users with more access to the CORE PRODUCT.
E.g. When you invite someone to Dropbox, you're rewarded w/ extra storage. Storage is what people signed up for—give them more of it 👇
1b) If you can't reward with more access to your core product, then the cash reward must be significant:
• Physical goods: Offer the product for free once someone refers 5 other customers.
• Subscription services: Offer the service for free for ~ 3 months. Not just one month.
• These are not ironclad rules.
• Not every great startup has the same journey. Breakouts are often outliers.
• This is not *at all* an exhaustive list of how to pitch a startup.
These are select *reminders* that the group's investors wanted to highlight.
On a call, you don’t need a strong opening hook—although it helps.
What's important is opening with a clear, concise explanation of:
• What you do
• Why it’s likely to be successful
• Why now's the time to do it
• Who you are