Elon Musk: technoking and, soon, a burger king ?
Tesla has filed applications with the U.S. Patent and Trademark Office to use three versions of its logo in the food industry
Tesla has filed applications with the U.S. Patent and Trademark Office to use three versions of its logo in the food industry
https://twitter.com/jpr007/status/1402263809306267658
The applications cite restaurant services, pop-up restaurant services, self-service restaurant services and take-out restaurant services as possible uses, Bloomberg reported last week
The filings appear to be connected with an idea that Musk, the CEO and self-appointed "technoking" of Tesla, has tossed out to his Twitter followers several times in recent years
"Major new Supercharger station coming to Santa Monica soon! Hoping to have 50's diner & 100 best movie clips playing too," he wrote in April
In 2018, the electric vehicle maker's chief technology officer, J.B. Straubel, told attendees at a restaurant convention that Tesla had been working on a concept for food service and convenience stores at its charging stations
But those already in the food business say Musk likely has a long way to go before he could make his vision a reality
"For as futuristic and fast as the Tesla is, the exact opposite could be said for the [restaurant] process in Santa Monica," Hans Röckenwagner, chef and CEO of Röckenwagner Bakery Group, told Bloomberg
"See you in a year — if you're lucky — Elon"
"See you in a year — if you're lucky — Elon"
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