I've created 100s of high-converting landing pages.

Here are 10 uniquely effective elements that will increase your conversion rates:
Tip: Pricing page social proof

Social proof shouldn't exist solely in a testimonial section. Add social proof on your pricing page to eliminate hesitation in critical decision stages.

Example: @PaulYacoubian + @chris__lu's @copyai
Tip: Bold phrases to focus attention

In your social proof, bold the results or transformation you were able to deliver to focus attention on concrete outcomes.

Example: @KateBour's @CustomerCampCo
Tip: Earn trust with your story

Break the jargon stereotype. Share your story directly on your landing page. Speak to your visitors and build a human connection that sticks.

Example: @d__raptis' MagicPattern
Tip: Connect copy and video

Videos boost landing page conversion rates. Take it a step further by echoing your written message with matching video to increase engagement.

Example: @whereby (@ryanbonnici)
Tip: Step-by-step breakdown

Don't tell. Show step-by-step how users will achieve results. Simple steps and images reduce friction and help people skim.

Example: @pc4media's @databoxHQ
Tip: Own your social mission

Be open about the social missions you support.

Share causes you donate to on your site to let users know their purchase is more than money in your pocket.

Example: @yongfook's @bannerbearHQ
Tip: Unique value statements

Landing pages don't have to be boring. Showcase unique value statements via questions that grab attention and compel users to read more.

Example: @MrAsquith's Captivate
Tip: Comparison tables

Create a table showing the results users will achieve with you vs competitors. This presents the costs of NOT choosing you.

Example: @360learning (@joeei)
Tip: Establish market fit immediately

Call out your target market(s) instantly and make your ideal customers feel seen. They'll quickly know your offer is valuable to them.

Example: @JayAtSwpely's @swpely
Tip: Make it interactive

People love to try before they buy. Make an interactive demo of your tool, or showcase a sneak-peek of it in action that people can engage with.

Example: @wordable_io's live demo
Were these tips helpful?

1. Retweet the 1st tweet above if you are feeling generous

2. Follow me @jmoserr for more actionable weekly marketing and copywriting threads!
Want to write landing pages that actually drive sales?

I'm launching a framework guide to help you write ones that convert.

It's on pre-launch discount for the next 3 days!


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More from @jmoserr

2 Jun
I've written 100s of landing page headlines in the last 4 years.

Here are 10 headline copywriting tips to increase conversions:
Tip: Sell the transformation

Great copy speaks to who the reader is now and who the reader can become by converting on your offer.

Example: @thisiskp_ + @beondeck
Tip: Call out objections

Don't give users a reason to second guess your offer. Speak to their most common objection directly in your headline and subheader.

Example: @hubspot's @TheHustle
Read 13 tweets
26 May
I've written and tested 100s of CTAs for landing pages.

Here are 10 call to action tips to increase your conversions:
Tip: V-V-U formula

Verb, value, urgency.

Verb → get
Value → graded
Urgency → today

Example: @WordStream
Tip: minimize risk and effort

Surround your CTA with risk-minimizing statements. No credit card needed. Unlimited access. 70+ tools.

Don't give users a reason to second guess.

Example: @PaulYacoubian / @chris__lu's @copy_ai
Read 13 tweets
19 May
I've done copywriting for 100s of landing pages and home pages.

Here are 10 landing page copywriting tips for more conversions:
Tip: weave features with benefits.

Features tell visitors what/how. Benefits tell them why. What root issue is your product solving? Write that as your headline.

Example: @KennethCassel's Slip.
Tip: questions drive action

Ask your visitors a compelling question that pushes attention to your CTA.

"Don't think you can make your pages look this good?" The reader can't help but click to find out more.

Example: @unbounce
Read 13 tweets
2 Apr
Lessons I’ve learned growing a $110,000+ / month company in the last 2 years.

On building a lean, profitable, bootstrapped business:
Be T-Shaped:

Great at many things, incredible at one.

Experts can charge more than generalists.

Then, your wide knowledge base will help you pivot, diversify, and upsell.
Systems mindset:

Systems are well oiled machines that produce an expected outcome.

Treat your business like one.

Distill your knowledge into standard operating procedures; checklists, tutorials, and videos that you can delegate.
Read 12 tweets
18 Feb
I've grown my SEO & Digital PR agency @userp_io to $110k MRR in 1.6 years.

Giving this build in public thing a shot...

Here is a thread covering a few key things that got uSERP where it is today 👇
1. PDS - Process, delegate, sell.

Document procedures from day 1.

Build processes that when handed off produce predicted outcomes consistently.

Then, delegate to a VA/hire people to run operations.

Now, your only job is bringing new clients + keeping current ones happy. Image
2. Avoid reliance

Most agencies / freelancers get sales from referrals.

Most don't scale fast.

If you want to scale, you need to SELL.

Cold outreach works. Even on Twitter (see image).

Always lead with value; a freebie of your service to get your foot in the door. Image
Read 8 tweets
12 Feb
How to find good startup / business ideas [thread]:

You don't need to daydream the next big product. And you don't need a 20k email list to start.

Ideas are out there right now that are worth pursuing.

Here is how to find them 👇
1. Review Sites

Sites like G2 / Capterra host reviews on biz software & services.

Look in spaces that interest you & find what people DISLIKE about current products and services.

These aren't just negative reviews. They're opportunities to create a better solution. Image
2. Hiring trends

Service businesses are abundant, but so is market need for them.

Look at job boards and find the most commonly sought after positions.

Turn that position into an agency or freelance and you've got a curated list of potential clients in need. Image
Read 6 tweets

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