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Savannah Sanchez | The Social Savannah Profile picture
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9 Jun, 7 tweets, 3 min read
You: Have an awesome brand, knows that having great creatives is the key to scale, and is looking for new ads each week for Facebook, Snapchat, Youtube, and TikTok.

Me: Can provide you brand new filmed, edited ads for your paid social channels on a WEEKLY basis!

/ THREAD / Image
Step 1: You ship me and my content creators your product & tell us the best things about it!
Step 2: We produce, shoot, and edit brand-new UGC in a matter of DAYS! Give us any revisions, and then you can launch them in your ad accounts.
Step 3: We test different content creators as the star of the ad to see who performs the best. We can even provide whitelisted page access to our content creator’s IG and FB pages for you to run ads through their handle!
Step 4: Enjoy seeing your ROAS improve as we keep making you new ads and testing new creators/concepts! Let us know what ads are working so that we can continue to learn and improve each week.
So what are you waiting for?! Let's get started on some high-quality ad creatives for you!

thesocialsavannah.com/contact Image
You can see more of my ad creative examples here!

thesocialsavannah.com/creative-examp…

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More from @social_savannah

Savannah Sanchez | The Social Savannah Profile picture
6 Apr
Don't make ads, make TikToks! As a brand owner or agency, you know it's not THAT easy. There are plenty of trends that brands can take full advantage of for advertising or organic purposes. Here are FIVE top (current) trends that brands should be creating content around:
#1 Green Screen Eyes and Mouth is an effect in the TikTok platform that allows you to put a face on essentially anything. Most videos with this feature incorporate humor. It looks very organic and is great for brands that may not have abundant video content.

PS: We made this ad!
#2 Product Tutorials: you can never go wrong with showing someone how to do something. #FoodTikTok is a huge community and recipes fall into this category. Show your audience how to make something amazing with your product.

PS: We made this ad!
Read 6 tweets
Savannah Sanchez | The Social Savannah Profile picture
26 Jun 20
It's been my personal mission over the last year to share the best paid social advice via my Twitter, Facebook Group, and now my Youtube.

You shouldn't have to pay for a course to get great content.

I just released 5 new videos that will teach you how I approach Facebook ads:
My Advanced Facebook Account Structure For E-commerce:
My Simplified Facebook Account Structure For E-commerce:
Read 8 tweets
Savannah Sanchez | The Social Savannah Profile picture
12 Apr 20
My typical Facebook ad budget split:
70% Prospecting (Cold Audience)
30% Remarketing (Warm/Hot Audiences)

✅Always exclude your remarketing from prospecting ad sets
✅Know your time lag to purchase to determine remarketing window
✅ Leverage broad audiences / interest expansion
✅7 day click + 1 day view is my typical conversion optimization window
✅ always optimize for purchase
✅ automatic placements always except for story specific campaigns
✅CBOs with similar audience sizes
✅ conversion (lowest cost bidding) or value optimized bidding
✅ avoid audience overlap
✅ no more than 15 active ad sets in account
✅ leverage dynamic creatives with multiple copy tests
✅ DPA for view content/add to cart
✅ let your ad sets get out of learning phase before tinkering

There you have it. That’s how I run FB ads.
Read 5 tweets
Savannah Sanchez | The Social Savannah Profile picture
8 Apr 20
There’s many advantages of working with a freelancer vs an agency for paid social. After working for two years in management at an agency, it became so clear that the agency model is broken.

Now that I’ve been freelance for a few months now, here’s my observations:
Often for paid social services at an agency, you’ll end up paying 10K+ a month and a minimum 6 month commitment. Yet the only person you interact with at the agency is your media buyer, whose getting paid 50k a year to manage 10 ad accounts at a time. Performance will suffer.
You run the chance of getting handed off to a jr. media buyer who has never ran accounts at scale, and the only contact with them may be a quick weekly call. I’ve heard same stories many times about agencies being slow to react, not learning from data, and no creative testing.
Read 6 tweets
Savannah Sanchez | The Social Savannah Profile picture
2 Mar 20
Expert vs. Machine - the age-old question. 🧐

Facebook Ads Machine Learning has been the talk of 2019 and the experts say it's not going anywhere anytime soon. Is it really what it’s cracked up to be?

A THREAD 👇🏻👇🏻👇🏻
I am a firm believer in using CBO. In my mind, the “Power 5” has challenged everything we know about media buying. After personally spending $10M+ last year utilising Facebook’s Machine Learning capabilities. Everything from CBO, automatic placements, dynamic creatives, and more.
I conducted an experiment split-testing CBO against a seasoned media buyer and revealed the results live on stage. I got a $10K coupon from Facebook to conduct this experiment. Is automation is the answer to media buying at scale on Facebook?
Read 4 tweets
Savannah Sanchez | The Social Savannah Profile picture
7 Feb 20
A thread on the TikTok algorithm 🔥 have you ever wondered how it all works? The TikTok algorithm has made it easier for a video to go viral than any other platform!

TikTok is using machine learning to evaluate the quality of every video uploaded. Good Content = Social Success
When a video is uploaded, TikTok shows it to a small number of TikTok users in between popular videos. This way, the user doesn’t get bored. The algorithm then measures how much of your video is actually watched, as well as how many likes, comments, and shares it gets.
The viral videos hook users to watch to the very end! Watch time is very important.

The sweet spot ratio is 1 "like" for every 10 views in order to trigger the algorithm to show the video to more people. The algorithm is triggered by the velocity of the engagement it receives.
Read 7 tweets

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