Don't make ads, make TikToks! As a brand owner or agency, you know it's not THAT easy. There are plenty of trends that brands can take full advantage of for advertising or organic purposes. Here are FIVE top (current) trends that brands should be creating content around:
#1 Green Screen Eyes and Mouth is an effect in the TikTok platform that allows you to put a face on essentially anything. Most videos with this feature incorporate humor. It looks very organic and is great for brands that may not have abundant video content.

PS: We made this ad!
#2 Product Tutorials: you can never go wrong with showing someone how to do something. #FoodTikTok is a huge community and recipes fall into this category. Show your audience how to make something amazing with your product.

PS: We made this ad!
"I Want It, I Got It" actually comes from a trending sound, and while you may not own the rights to it, who says you can't make your own version with upbeat audio or your own voiceover. Virtually taking the items out of the screen is an eye-catching attention grabber.

Our ad!
Internet Finds I Can't Live Without is essentially a TikTok-approved version of #ThingsTikTokMadeMeBuy. Unfortunately, you can't claim a product is associated with TikTok in ads but, TikToker's are going viral every day simply for posting their best internet finds.

Made this too
Lifehack/Product Dupe is the TikTok version of "Us vs. Them" — show why your product is better than your competitor (price/quality). BONUS: use TikTok's text-to-speech feature when adding text overlays. This is a hot trend right now!

Did I miss one? Let me know in the comments👇

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More from @social_savannah

26 Jun 20
It's been my personal mission over the last year to share the best paid social advice via my Twitter, Facebook Group, and now my Youtube.

You shouldn't have to pay for a course to get great content.

I just released 5 new videos that will teach you how I approach Facebook ads:
My Advanced Facebook Account Structure For E-commerce:
My Simplified Facebook Account Structure For E-commerce:
Read 8 tweets
12 Apr 20
My typical Facebook ad budget split:
70% Prospecting (Cold Audience)
30% Remarketing (Warm/Hot Audiences)

✅Always exclude your remarketing from prospecting ad sets
✅Know your time lag to purchase to determine remarketing window
✅ Leverage broad audiences / interest expansion
✅7 day click + 1 day view is my typical conversion optimization window
✅ always optimize for purchase
✅ automatic placements always except for story specific campaigns
✅CBOs with similar audience sizes
✅ conversion (lowest cost bidding) or value optimized bidding
✅ avoid audience overlap
✅ no more than 15 active ad sets in account
✅ leverage dynamic creatives with multiple copy tests
✅ DPA for view content/add to cart
✅ let your ad sets get out of learning phase before tinkering

There you have it. That’s how I run FB ads.
Read 5 tweets
8 Apr 20
There’s many advantages of working with a freelancer vs an agency for paid social. After working for two years in management at an agency, it became so clear that the agency model is broken.

Now that I’ve been freelance for a few months now, here’s my observations:
Often for paid social services at an agency, you’ll end up paying 10K+ a month and a minimum 6 month commitment. Yet the only person you interact with at the agency is your media buyer, whose getting paid 50k a year to manage 10 ad accounts at a time. Performance will suffer.
You run the chance of getting handed off to a jr. media buyer who has never ran accounts at scale, and the only contact with them may be a quick weekly call. I’ve heard same stories many times about agencies being slow to react, not learning from data, and no creative testing.
Read 6 tweets
2 Mar 20
Expert vs. Machine - the age-old question. 🧐

Facebook Ads Machine Learning has been the talk of 2019 and the experts say it's not going anywhere anytime soon. Is it really what it’s cracked up to be?

A THREAD 👇🏻👇🏻👇🏻
I am a firm believer in using CBO. In my mind, the “Power 5” has challenged everything we know about media buying. After personally spending $10M+ last year utilising Facebook’s Machine Learning capabilities. Everything from CBO, automatic placements, dynamic creatives, and more.
I conducted an experiment split-testing CBO against a seasoned media buyer and revealed the results live on stage. I got a $10K coupon from Facebook to conduct this experiment. Is automation is the answer to media buying at scale on Facebook?
Read 4 tweets
7 Feb 20
A thread on the TikTok algorithm 🔥 have you ever wondered how it all works? The TikTok algorithm has made it easier for a video to go viral than any other platform!

TikTok is using machine learning to evaluate the quality of every video uploaded. Good Content = Social Success
When a video is uploaded, TikTok shows it to a small number of TikTok users in between popular videos. This way, the user doesn’t get bored. The algorithm then measures how much of your video is actually watched, as well as how many likes, comments, and shares it gets.
The viral videos hook users to watch to the very end! Watch time is very important.

The sweet spot ratio is 1 "like" for every 10 views in order to trigger the algorithm to show the video to more people. The algorithm is triggered by the velocity of the engagement it receives.
Read 7 tweets
26 Jan 20
A Thread On Gen Z

Gen Z has tremendous buying power—an estimated $143 billion in the United States alone. 75% percent of Generation Z spends more than half of the money available to them each month

Over 90% of 13-22 Y.O. in developed counties are active Snapchat users. 90%!!!
If even a FRACTION of your audience is between 13-22, you should be putting a Snap pixel on your site. Two reasons why:
1) Snapchat has an amazing audience insights portion where even if you aren’t running any snap ads, you can learn detailed demographic info about your customers
2) Retargeting! Average retargeting CPM’s are $25 on FB compared to 50 cents on Snap. You can profitably retarget your website traffic that’s in the 13-22 demo on Snapchat. It’s cheap to stay top of mind with a high frequency in front of your most valuable customers on Snap.
Read 6 tweets

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