5 Email Campaigns You Can Send For Your (Or Your Clients') Ecommerce Store Today
We’ve made millions with these!
(includes examples from real stores)
// THREAD //
We’ve made millions with these!
(includes examples from real stores)
// THREAD //
The key to email marketing:
Keep things exciting.
This way, subscribers never get bored + always open your emails (to see what's new).
Easiest way to do that?
Send out new campaigns every week... keep things fresh.
Keep things exciting.
This way, subscribers never get bored + always open your emails (to see what's new).
Easiest way to do that?
Send out new campaigns every week... keep things fresh.
Here are 5 sample campaigns you can swipe + use for you (or your clients') Ecom store.
These are proven to work + evergreen.
Enjoy!
these are just 5 of the 96 campaign ideas I share in my Campaign Calendar Guide:
gumroad.com/a/43193459/ZgD…
These are proven to work + evergreen.
Enjoy!
these are just 5 of the 96 campaign ideas I share in my Campaign Calendar Guide:
gumroad.com/a/43193459/ZgD…
1. Refer A Friend Campaign
Idea: Turn existing customers into affiliates.
How?
Get subscribers to share your store with friends by offering an incentive.
This is FREE traffic + costs no advertising $$ (the beauty of email marketing).
The results can be incredible as well.
Idea: Turn existing customers into affiliates.
How?
Get subscribers to share your store with friends by offering an incentive.
This is FREE traffic + costs no advertising $$ (the beauty of email marketing).
The results can be incredible as well.
Example:
This email is from a brand called 'Parade'.
How it works:
1. Customer buys product.
2. Customer gets given a discount code.
3. Customer can share code with others + get store credit.
Textbook example of a great Refer a Friend campaign.
This email is from a brand called 'Parade'.
How it works:
1. Customer buys product.
2. Customer gets given a discount code.
3. Customer can share code with others + get store credit.
Textbook example of a great Refer a Friend campaign.
2. The Bestseller Campaign
Idea: Share your best-selling products with your audience.
Why this works:
Social proof.
People look to other people to make decisions (especially when $$ is involved).
Show all your top-selling products & customers will buy off social proof alone.
Idea: Share your best-selling products with your audience.
Why this works:
Social proof.
People look to other people to make decisions (especially when $$ is involved).
Show all your top-selling products & customers will buy off social proof alone.
Example:
This email from Outdoor Voices includes 3 different best-selling products.
It's simple, easy to read, and has excellent short copy for each product.
You can do this with any store, in any niche.
Try it.
This email from Outdoor Voices includes 3 different best-selling products.
It's simple, easy to read, and has excellent short copy for each product.
You can do this with any store, in any niche.
Try it.
3. The Myth Email
Idea: Send an educational content-based email that also sells your product(s).
How?
Debunk a myth in your industry.
(Bonus points if it's a common or interesting one)
Preferably, this busted myth will change your prospect's views + lead them to a sale.
Idea: Send an educational content-based email that also sells your product(s).
How?
Debunk a myth in your industry.
(Bonus points if it's a common or interesting one)
Preferably, this busted myth will change your prospect's views + lead them to a sale.
Example:
This email from Boll & Branch busts a major industry myth.
The myth: Thread count matters.
These customers are always seeing thread count claims.
Don't you believe thread count matters?
Well, it doesn't... and it makes you more likely to purchase their products.
This email from Boll & Branch busts a major industry myth.
The myth: Thread count matters.
These customers are always seeing thread count claims.
Don't you believe thread count matters?
Well, it doesn't... and it makes you more likely to purchase their products.
4. UGC Email
UGC = User Generated Content
Idea: Share content from your customers.
Why:
- great social proof
- cost-effective (UGC can be 100% Free)
- highlights customers (leads to more UGC)
- authenticity (real people are more powerful than your own advertising)
UGC = User Generated Content
Idea: Share content from your customers.
Why:
- great social proof
- cost-effective (UGC can be 100% Free)
- highlights customers (leads to more UGC)
- authenticity (real people are more powerful than your own advertising)
Example:
This email from Mejuri highlights a new product via UGC (social proof).
All in all?
A very solid email that looks great + sells.
Exactly what a UGC email should be doing.
This email from Mejuri highlights a new product via UGC (social proof).
All in all?
A very solid email that looks great + sells.
Exactly what a UGC email should be doing.
5. The Free Product Campaign
Idea:
Make them an offer they can't refuse.
Offer a free product with their purchase, perfect for:
>>acquiring first-time buyers
>>turning one-time buyers into repeat customers
There are many ways to go about this, so get creative!
Idea:
Make them an offer they can't refuse.
Offer a free product with their purchase, perfect for:
>>acquiring first-time buyers
>>turning one-time buyers into repeat customers
There are many ways to go about this, so get creative!
Example:
This email from Ouai.
They are selling their new treatment masks + making it even more convincing by offering a free comb with purchase.
Sounds like a no-brainer offer to me.
Pro Tip:
Try to make the free gift coincide with the original product.
This email from Ouai.
They are selling their new treatment masks + making it even more convincing by offering a free comb with purchase.
Sounds like a no-brainer offer to me.
Pro Tip:
Try to make the free gift coincide with the original product.
Like these 5 campaign ideas?
My Master Campaign Calendar Guide includes 96 of these!
(perfect for freelancers, agency, + Ecom store owners)
This blueprint made us over $50 Million:
gumroad.com/a/43193459/ZgD…
My Master Campaign Calendar Guide includes 96 of these!
(perfect for freelancers, agency, + Ecom store owners)
This blueprint made us over $50 Million:
gumroad.com/a/43193459/ZgD…
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