Thread by @ecomchasedimond

Every great email has 5 parts:

1. Subject Line
2. Headline
3. Body
4. Image
5. CTA

The better you execute each?

The better your email + more $$$.

Here are 3 actionable tips & tricks to improve for each part.

(for freelancers, agencies, + Ecom store owners)

// THREAD //

1. Subject Line

IMO the biggest factor in getting your emails opened is the 'From' line (you).

The next biggest factor?

The subject line.

3 tips:

- test, test, test
- create open loops + target curiosity whenever possible
- shorter subject lines (usually) perform better

2. Headline/Lead

Your email should start with either a headline or lead.

This is very important.

3 tips:

- first sentence/headline should be short + attention grabbing
- if possible, imply a benefit of reading the email
- create an open loop (to be closed in email)

3. Body

This is the 'meat' of your email.

It's where you do most of your selling (or educating).

3 tips:

- always add value
- don't sell to hard (stay entertaining)
- focus on the 'slippery slope' (goal of each sentence is to make reader read the next next sentence)

4. Image(s)

Pics are optional

BUT

If you're in eComm, they are important.

Images can sell the product alone (depending on the niche).

3 tips:

- must be relevant
- overlay text should add to the image
- align your image/design with your brand, always (colors, styling, etc.)

5. CTA

CTA = Call To Action

This is when you inspire action from your reader.

Examples:

'Buy Now'
'Learn More'

3 tips:

- be as direct as possible
- make the button/link 'clickable' (stand out)
- test various CTA's + see what performs bet for you audience