1. Subject Line 2. Headline 3. Body 4. Image 5. CTA
The better you execute each?
The better your email + more $$$.
Here are 3 actionable tips & tricks to improve for each part.
(for freelancers, agencies, + Ecom store owners)
// THREAD //
1. Subject Line
IMO the biggest factor in getting your emails opened is the 'From' line (you).
The next biggest factor?
The subject line.
3 tips:
- test, test, test
- create open loops + target curiosity whenever possible
- shorter subject lines (usually) perform better
2. Headline/Lead
Your email should start with either a headline or lead.
This is very important.
3 tips:
- first sentence/headline should be short + attention grabbing
- if possible, imply a benefit of reading the email
- create an open loop (to be closed in email)
3. Body
This is the 'meat' of your email.
It's where you do most of your selling (or educating).
3 tips:
- always add value
- don't sell to hard (stay entertaining)
- focus on the 'slippery slope' (goal of each sentence is to make reader read the next next sentence)
4. Image(s)
Pics are optional
BUT
If you're in eComm, they are important.
Images can sell the product alone (depending on the niche).
3 tips:
- must be relevant
- overlay text should add to the image
- align your image/design with your brand, always (colors, styling, etc.)
5. CTA
CTA = Call To Action
This is when you inspire action from your reader.
Examples:
'Buy Now'
'Learn More'
3 tips:
- be as direct as possible
- make the button/link 'clickable' (stand out)
- test various CTA's + see what performs bet for you audience
• • •
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Every Email Template and Campaign You Will Ever Need
From an email marketer who has generated over $50 Million dollars in sales for multiple 6 to 9 figure e-commerce brands.
Bookmark this 💰💰💰 Thread
If you've ever said to yourself "I don't know what to write about" this thread will help you.
Use the ideas in this thread as a "grab a bag" of email ideas.
Bookmark it and come back to it for inspiration if you're ever stuck for campaign or email ideas.
Quick PSA:
These threads take time to put together and the info I'm about to give for FREE can potentially make you millions of dollars (as they have for my clients)
All I ask is that you retweet ☝ tweet above to share the knowledge.
First, let’s talk about what an ecommerce email marketer does:
1. Build systems and logic flows for email subscribers 2. Create campaigns that bring the brands money on a weekly basis 3. Make a lot of money for brands without any adspend
Meaning: It’s easy to pitch.
First, learn email marketing.
This won’t take long.
It’s mainly about understanding flows and sending the right campaigns.
You can learn it in many places, but if you get my course you’ll make your money back with just one client: