<thread>

Historian of political rhetoric, @jenmercieca annotates a recent Tucker Carlson presentation.

She begins with general research on conspiracies and propaganda, with insights from cognitive science.

Then a section-by-section dissection.

justsecurity.org/77078/the-prop…
2. "Propaganda often relies upon fear appeals to demonize the 'them' and scare the 'us' into maintaining a warlike footing."

"From cognitive science we learn how these kinds of appeals work against our body’s basic physiology, denying our ability to reason."

Exhibit one:
3. Professor @JenMercieca continues:

"Note also how Carlson gives his audience permission. It is the other side’s fault for 'picking at the wound, America’s wound' of racial divisions. He adds that government leaders 'are working hard to divide us into warring camps.'"
4. "The permission slip narrative also weaves together with Carlson’s prior framing" on earlier shows.

Exhibit two:

Carlson agrees with guest: "The right is going to pick a fascist" because the law is being applied to them but not to BLM/antifa they say

5. Carlson bookends a video clip of Putin's raising questions about Jan. 6—"aligning him and his audience with Putin ... Then (remember, their flight/fight response is active) Carlson asks, 'are anonymous federal agents now allowed to kill unarmed women who protest the regime?'"
6. "Carlson uses the language of conspiracy: 'strangely,' 'potentially,' 'apparently,' 'almost certainly.' He asks his audience, 'why is that?' and then assures them, 'you know why.' The Fox chyrons sum it up for the viewer."

Exhibits:
7. "Carlson claims that we know that government is after you because he says January 6th had nothing to do with race, but was about using force 'to arrest, imprison, and otherwise crush anyone who leads opposition to Joe Biden’s government'"

His lies from the Propaganda Playbook
8. "Like a tire that covers up the hole when you run over a nail so you can keep driving, the conspiracy cannot be punctured. There is no fact or truth that can penetrate the conspiracy theory, the logic of conspiracy covers it up."
9. "Carlson hijacks his audience’s ability to think critically with fear appeals, then uses the language of conspiracy to tell them that they should be scared and they can trust no one but him to tell them the truth."
10/10.

"Propaganda’s very nature is undemocratic because it influences us without our consent; it is also one of the means used to achieve fascist ends."

The Propaganda Playbook: A Section-by-Section Dissection of Tucker Carlson’s Communication Strategy
justsecurity.org/77078/the-prop…

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