Unpopular opinion: Your startup tech doesn't need to be fancy.

In our early years, we used a Google sheet to run our freelance marketplace & generated $100,000 revenue.

Even now, at $2 million revenue, our marketing website runs on a no-code builder that costs us $10/mo.

Build tech to solve a business problem.

If I am building an Uber for X, I won't start by building an app right away.

Instead, I will just use 2 simple forms (@typeform) & @airtable to run my business.

I'll focus on generating revenue instead of building complex tech.

Don't reinvent the wheel.

When you build an app, use robust, out-of-the-box solutions.

Building things from scratch is expensive & stressful.

Uber can do it because they have 100s of engineers. You need to delegate as much as possible to existing solutions.

Build only that's most essential.

Uber has 1000s of workflows & services. But they need it to support millions of users.

When you reach that scale, build even more complex tech by all means.

For now, build only that's most essential & core to your business.

If you would like to know more about my startup, check out Flexiple.com

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More from @hrishiptweets

3 Aug
29 SEO marketing lessons after growing my startups from 0 to $2 million in revenue & 400K/month organic traffic. 🧵
1/ Organic traffic is the best kind of traffic you can get.

SEO gives you consistent & reliable traffic.
2/ Focus on SEO from day 1.

Don't wait till your product is built to start working on SEO.
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10 lessons I have learned working 10 years in tech as a startup founder, engineer & product manager. 🧵
1/ Unless it breaks your business, don't build.

Building new things is always exciting. However, unless there's a business outcome attached, it's a wasted effort.
2/ Build audience before product.

"If you build it, they will come" — is the biggest startup fallacy.

You don't need to quit your job for building your audience. You can easily do this on the side.
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Marketing your startup & getting early traction is not easy.

Over last 4 years, I've launched my startups & 10+ products on multiple platforms while growing to $2mn revenues.

Here's my curated list of 25 startup launch platforms, compared across 5 parameters. 🧵
1/ Product Hunt (@ProductHunt)

Listing: Free
Link: Do-follow
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Time taken to get listed: < 5 days

Website: remote.tools
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21 Jun
Build audience before product.

But how do you do it?

Here's how I've built an audience across channels and grown my startups from 0 to $2 million revenues.

Involves a mix of marketing & writing. 🧵

When building audience on any channel, make personal connections.

Share your personal experiences, stories & learnings vs. company or product updates.

People connect with people, not with lifeless entities or brands.

• Blog
• Newsletter
• Social media
• Slack channels
• Community websites
• LinkedIn & Facebook groups

Read 18 tweets
14 Jun
I have bootstrapped my startup from 0 to $2 million+ revenue.

Bootstrapping is an art. It requires you to be smart, patient & resilient.

Here are 8 lessons/principles I have learnt over last 4 years that show how bootstrapped founders must build their startup 🧵
1/ Cash is king

Focus on cashflow from day 1, not just profits. It means you can't have indefinitely delayed client payments or sales that take months or even a year to close.
2/ Make your first $ without worrying about the process

For bootstrapped founders, the only validation is paying customers. Do everything you can to close the first sale.
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3 Jun
10 lessons I have learned working 5 years in marketing as a tech startup founder. 🧵
Start building an audience before you even think of building a product.

You don't need to quit your job for this. You can build audience on the side.
- Publish blogs.
- Start a newsletter.
- Write on social media.

Successful launch requires months of preparation.

Launch days are also very stressful. Prepare a thorough plan & timeline beforehand so that you don't have to think about what to do & when on actual day of launch.

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