👇 I really like this, and it rings true with my career experience.
I started my career doing long-form market and investment research - 50 page PDFs essentially.
But for the last 10 years I’ve worked at Bloomberg, where we’ve helped to pioneer fast, brief, modular research. 1/
I started my career doing long-form market and investment research - 50 page PDFs essentially.
But for the last 10 years I’ve worked at Bloomberg, where we’ve helped to pioneer fast, brief, modular research. 1/
https://twitter.com/brian_armstrong/status/1411026965402832896
2/ Slow research has its place, but when you spend months (or longer) writing a 50+ page report, there’s a lot of potential for stranded insight.
What’s worse, there’s a possible shot-selection problem: you could spend months researching a topic that nobody cares about.
What’s worse, there’s a possible shot-selection problem: you could spend months researching a topic that nobody cares about.
3/ At Bloomberg Intelligence, most of us have a daily publishing cadence. We still write the equivalent of 50-page research reports over the course of a couple of months — just imagine publishing 1-2 pages at a time.
4/ I generally think this is a good model for investment and market research as it:
a) helps you avoid going down a path nobody cares about
b) allows you to incorporate customer and stakeholder feedback as you iterate on a topic or theme
a) helps you avoid going down a path nobody cares about
b) allows you to incorporate customer and stakeholder feedback as you iterate on a topic or theme
5/ Plus, this model solves an important customer problem — most people didn’t really want to read a 50 page report — certainly not in one sitting. Also, by the time you’re finished with a one-off 50 page paper, half the information in it could already be dated.
6/As an analyst, I recall having reservations about moving into the shorter-form, modular research — but those were short lived.
7/ When you’re publishing research at a high frequency, it not only helps with creativity, the public scrutiny it brings helps you to iterate and improve.
Imagine 1000s of people reviewing your thesis as opposed to a handful of close associates.
Imagine 1000s of people reviewing your thesis as opposed to a handful of close associates.
8/Also, there is undoubtedly a lot of fluff and useless filler in most 50 page research reports.
When you publish at a higher frequency, every idea or section of your thesis has to stand on its own.
The modular high-frequency research model nudges you toward higher value work.
When you publish at a higher frequency, every idea or section of your thesis has to stand on its own.
The modular high-frequency research model nudges you toward higher value work.
8/If you’re unfamiliar with Bloomberg Intelligence, check out BI<GO> on @TheTerminal. Or shoot me a message if you’re not a client and want a better sense of our research platform.
• • •
Missing some Tweet in this thread? You can try to
force a refresh
