- Obvious how to use the product
- Obvious why someone should want to use it
- Obvious how to share it with others
5. Make your product attractive
It should be clear what benefits you’re offering the customer.
Make it:
- Attractive for solving a core problem you have
- Attractive for making you look good to your boss
6. Make your product easy
Humans are lazy. Cater to them.
Make it:
- Easy to find
- Easy to sign up
- Easy to use
- Easy to integrate into your workday
- Easy to share with others
7. Make the experience satisfying
User experience is a top priority for startups.
Customers deserve to be delighted.
Make it:
- Satisfying to use
- Satisfying to be part of the community
- Satisfying for the company to hit goals & be rewarded
8. Stack value to create consumer habits
If you have multiple benefits to the product, stack them on each other.
The more value you provide, the more loyal your community will be.
Example:
- When customer achieves X, recommend next step Y
9. Create an environment that supports your vision
The team behind the product is the unsung hero of making a great customer experience.
Consider:
- Company culture
- Company systems
- Hiring process
10. Use the "Two-Minute Rule" for product experience
The simpler the ask, the more likely it gets completed.
Don’t make onboarding, usage, and cancellation a pain.
Consider:
1. Each main step in onboarding takes 2 mins max 2. Each main step in using the product takes 2 mins
That's all folks!
If you enjoyed this, please:
1. Retweet the first tweet 2. Follow me @heyblake for more
P.S. I'm giving away 1 free year of @copy_ai to a random person that retweets this!
TL;DR
1. Focus on compounding tactics 2. Focus on systems 3. Reverse engineer system to achieve 4. Make it obvious 5. Make it attractive 6. Make it easy 7. Make it satisfying 8. Stack value 9. Create an environment that supports your vision 10. Use the "Two-Min Rule"
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You're not using one of Twitter's killer features for growth.
You need a Twitter SEO strategy.
Here are 7 steps to grow using Topics:
Step 1: Treat Topics like Twitter SEO
How-to: Go through the list of Twitter Topics and treat it like keyword research. What do you want to be known for? What topic can you create valuable content around?
Step 2: Identify 5 topics as your main keywords
How-to: Pick only 5 right now. You'll go all-in on creating daily content around these topics. You don't have to use the exact keyword of the topic every day, but the general topic needs to be in your wheelhouse.
Start with credibility and social proof. Then tell me straight-up why I should follow you. Bonus points for using words like "free", "grow", "learn", and "tips."
1. Be straight to the point.
Tell me what you do. Be specific and extremely clear. No one wants to spend an extra 30 seconds guessing what you do.
Explanation:
Tweet an obscene amount when you start. You will never know what great content actually looks like until you make enough bad content to find out.
Explanation:
Don't flock to Naval's tweets. Find someone a step ahead of you (e.g. if you're at 500, target an account with 2,000.) They just did what your next step is. Build that relationship.