Startups are more competitive than ever. You need better marketing.
Here are 10 actionable ways you can get new customers and increase revenue:
Here are 10 actionable ways you can get new customers and increase revenue:
1. Target organic content lists
Google for lists of tools or services in your niche like "best writing apps."
These pages get thousands of hits per month. Pitch the site to add your startup.
Google for lists of tools or services in your niche like "best writing apps."
These pages get thousands of hits per month. Pitch the site to add your startup.
2. Get micro-influencers using it
Find niche influencers. Give them your product for free.
Don't ask for promotion. Just get them using it. If your product is good they'll tell everyone:
Find niche influencers. Give them your product for free.
Don't ask for promotion. Just get them using it. If your product is good they'll tell everyone:
3. Build an email list
The average email earns $38 for every $1 spent.
Grow a targeted list by offering very valuable content in exchange for their email.
You can do it right now on Twitter:
The average email earns $38 for every $1 spent.
Grow a targeted list by offering very valuable content in exchange for their email.
You can do it right now on Twitter:
4. Sponsor a newsletter
Search for an engaged niche newsletter that aligns with your target market.
Sponsor it with a content-forward approach rather than a noisy and invasive sales offer:
Search for an engaged niche newsletter that aligns with your target market.
Sponsor it with a content-forward approach rather than a noisy and invasive sales offer:
5. Gamify your referral program
• Put new signups on a waitlist
• Email new signups a referral code
• If 5 friends sign up they get instant access
example: @swpely
• Put new signups on a waitlist
• Email new signups a referral code
• If 5 friends sign up they get instant access
example: @swpely
6. Earn PR
Create a survey that journalists in your niche will share. Survey on Twitter, Reddit, email.
Get short-term PR and drive long-term branding with a yearly insightful study.
Example: @HubSpot's social trends report.
Create a survey that journalists in your niche will share. Survey on Twitter, Reddit, email.
Get short-term PR and drive long-term branding with a yearly insightful study.
Example: @HubSpot's social trends report.
7. Optimize your landing page
Improving your landing page conversion rate means more customers from less traffic.
10 tips to increase conversions:
Improving your landing page conversion rate means more customers from less traffic.
10 tips to increase conversions:
https://twitter.com/jmoserr/status/1395025640022237186?s=20
8. User onboarding
Reduce churn and turn customers into advocates by helping them maximize your product's impact.
Keep it simple and show a progress bar for instant gratification:
Reduce churn and turn customers into advocates by helping them maximize your product's impact.
Keep it simple and show a progress bar for instant gratification:
9. Slack Groups
Search for: [niche] slack groups
Join groups where potential customers are. Engage with a focus on providing valuable tips and content.
Include your landing page in your profile description.
Search for: [niche] slack groups
Join groups where potential customers are. Engage with a focus on providing valuable tips and content.
Include your landing page in your profile description.
10. Find high-traffic affiliates
• Google content in your niche like: "how to write headlines"
• Scrape first 2 pages of URLs
• Email sites giving your product for free
• Get them in your affiliate program
• Repeat with new keyword
• Google content in your niche like: "how to write headlines"
• Scrape first 2 pages of URLs
• Email sites giving your product for free
• Get them in your affiliate program
• Repeat with new keyword
Were these tips helpful?
1. Retweet the 1st tweet above if you are feeling generous
2. Follow me @jmoserr for more weekly threads on marketing and growing your business.
1. Retweet the 1st tweet above if you are feeling generous
2. Follow me @jmoserr for more weekly threads on marketing and growing your business.
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