Bad hooks kill great content.
I studied 100s of threads to find hook formulas that win.
Here are 22:
I studied 100s of threads to find hook formulas that win.
Here are 22:
Bring the truth to light
Tell me why my worldview is flawed or why it can be improved. Make me think from a different perspective.
Tell me why my worldview is flawed or why it can be improved. Make me think from a different perspective.
https://twitter.com/Julian/status/1348001394104537089
Ask a question about the hook
Some hooks are better served being questioned. Instead of simply telling me to get better at product thinking, ask what that actually means.
Some hooks are better served being questioned. Instead of simply telling me to get better at product thinking, ask what that actually means.
https://twitter.com/joulee/status/1357748477548089344
Make the value simple and clear
Tell me what's in it for me as quickly as possible. If it clicks in 3 seconds, I'll at least read a bit more. If it's complex, I'll run for the hills.
Tell me what's in it for me as quickly as possible. If it clicks in 3 seconds, I'll at least read a bit more. If it's complex, I'll run for the hills.
https://twitter.com/george__mack/status/1350513143387189248
Make it relatable
The most engaging content in any niche is relatable content. The average person in your audience should think "Wow, that's just like me."
The most engaging content in any niche is relatable content. The average person in your audience should think "Wow, that's just like me."
https://twitter.com/RandallKanna/status/1274133745222615041
Fewest words possible
Fluff kills momentum. Tell me what it is, why it is, how it is in as few words as possible. Minimalism is a writer's friend because it's easier for the reader.
Fluff kills momentum. Tell me what it is, why it is, how it is in as few words as possible. Minimalism is a writer's friend because it's easier for the reader.
https://twitter.com/tom_hirst/status/1277933730078785537
Go bold and deliver
Writing a blog post in one hour is super duper hard. The hook is bold. But the content inside delivers on the promise. It ain't clickbait if you actually deliver.
Writing a blog post in one hour is super duper hard. The hook is bold. But the content inside delivers on the promise. It ain't clickbait if you actually deliver.
https://twitter.com/kaleighf/status/1336073568531177474
Bury the lede
Not all details need to be in a hook. Sometimes it actually pays to hide the BIGGEST details. Judge wisely, but saving the best for later can pay dividends if played correctly.
Not all details need to be in a hook. Sometimes it actually pays to hide the BIGGEST details. Judge wisely, but saving the best for later can pay dividends if played correctly.
https://twitter.com/GoodMarketingHQ/status/1290266753528815628
Make it human
Appeal to the emotions of other humans. Talk about yourself, your triumphs, your struggles. Always try to make it relatable, though.
Appeal to the emotions of other humans. Talk about yourself, your triumphs, your struggles. Always try to make it relatable, though.
https://twitter.com/AprilynneA/status/1410961514354274308
Curate to make my life easier
Tell me about the hard work you put in to string this content together. Tell me about the resources you're sharing that are about to save me time and make my job easier.
Tell me about the hard work you put in to string this content together. Tell me about the resources you're sharing that are about to save me time and make my job easier.
https://twitter.com/theandreboso/status/1376904793017483266
Give me a cheat code
Appeal to basic human desires, e.g. money, status, love, etc. Explain straight up what your system is and how you're gonna help me see similar results.
Appeal to basic human desires, e.g. money, status, love, etc. Explain straight up what your system is and how you're gonna help me see similar results.
https://twitter.com/ImSamThompson/status/1367557220469211144
Go deep on something we care about
Give me a precursor of what you know about X subject that I care about. Promise to give depth and analysis that I haven't seen before. Deliver.
Give me a precursor of what you know about X subject that I care about. Promise to give depth and analysis that I haven't seen before. Deliver.
https://twitter.com/ShellenbergerMD/status/1347765245406679040
Make me question my whole life
Create a "that's so true" moment for the reader.
Create a "that's so true" moment for the reader.
https://twitter.com/anafabrega11/status/1378410612053671942
Help me see the possibilities
Make me confident that I can do what you've done. Make me sure that the answer is right in front of me in your content.
Make me confident that I can do what you've done. Make me sure that the answer is right in front of me in your content.
https://twitter.com/alexgarcia_atx/status/1400084794986221568
Make me smarter
Use words like smart, genius, brilliant, etc in the hook to give me confidence that your content will MAKE me genius. "If I implement these genius tactics, that makes me a genius!"
Use words like smart, genius, brilliant, etc in the hook to give me confidence that your content will MAKE me genius. "If I implement these genius tactics, that makes me a genius!"
https://twitter.com/aaditsh/status/1412771868788936707
Make visuals your hook
Words usually rule. But sometimes a great visual hooks a reader in better than words.
Words usually rule. But sometimes a great visual hooks a reader in better than words.
https://twitter.com/GraemeCrawley_/status/1386611582998876161
Sell me on a better version of myself
Help me see what I could be in 30 minutes after reading this, what I could be in 10 days after implementing it, what I could be 2 years from now if it becomes a habit.
Help me see what I could be in 30 minutes after reading this, what I could be in 10 days after implementing it, what I could be 2 years from now if it becomes a habit.
https://twitter.com/blakeaburge/status/1413830138509234177
Shroud me in mystery
Hook me in with mystery so I HAVE to read the next tweet at the very least. Then just keep hooking me in further and further with each piece.
Hook me in with mystery so I HAVE to read the next tweet at the very least. Then just keep hooking me in further and further with each piece.
https://twitter.com/AlexBanayan/status/1162120807725670400
Tell me about freebies
People want free stuff. This isn't rocket surgery. Tell me about the freebies I'm getting, and I'll pay attention.
People want free stuff. This isn't rocket surgery. Tell me about the freebies I'm getting, and I'll pay attention.
https://twitter.com/Prathkum/status/1394733122911039490
Use numbers as social proof
When you can't embed a testimonial, numbers will have to do the trick. Use numbers to show past and current success, and establish your credibility.
When you can't embed a testimonial, numbers will have to do the trick. Use numbers to show past and current success, and establish your credibility.
https://twitter.com/gregisenberg/status/1363174620912885761
Use numbers to set expectations
Organize the piece before it even starts. Retention on content like this will always be higher because readers go in knowing what they'll get.
Organize the piece before it even starts. Retention on content like this will always be higher because readers go in knowing what they'll get.
https://twitter.com/Julian/status/1365393907631022080
Niche down the message
Your hook doesn't need to be for everyone. If you are only telling a story for B2B SaaS founders in product-led growth companies, stick to it. Smaller pool for engagement, much larger impact.
Your hook doesn't need to be for everyone. If you are only telling a story for B2B SaaS founders in product-led growth companies, stick to it. Smaller pool for engagement, much larger impact.
https://twitter.com/growth_student/status/1408472009126957063
Weave me a story
Cavepeople knew it, and so do we. Stories sell. Tell me an interesting story, and my attention is yours.
Cavepeople knew it, and so do we. Stories sell. Tell me an interesting story, and my attention is yours.
https://twitter.com/Codie_Sanchez/status/1380612097063682050
TL;DR 
That's all, folks.
Retweet the 1st tweet above for a chance to win 1 year free of CopyAI!
And follow me @heyblake for tips on marketing, startups, and community.
Retweet the 1st tweet above for a chance to win 1 year free of CopyAI!
And follow me @heyblake for tips on marketing, startups, and community.
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