Fluff kills momentum. Tell me what it is, why it is, how it is in as few words as possible. Minimalism is a writer's friend because it's easier for the reader.
Writing a blog post in one hour is super duper hard. The hook is bold. But the content inside delivers on the promise. It ain't clickbait if you actually deliver.
Not all details need to be in a hook. Sometimes it actually pays to hide the BIGGEST details. Judge wisely, but saving the best for later can pay dividends if played correctly.
Tell me about the hard work you put in to string this content together. Tell me about the resources you're sharing that are about to save me time and make my job easier.
Appeal to basic human desires, e.g. money, status, love, etc. Explain straight up what your system is and how you're gonna help me see similar results.
Use words like smart, genius, brilliant, etc in the hook to give me confidence that your content will MAKE me genius. "If I implement these genius tactics, that makes me a genius!"
Help me see what I could be in 30 minutes after reading this, what I could be in 10 days after implementing it, what I could be 2 years from now if it becomes a habit.
Your hook doesn't need to be for everyone. If you are only telling a story for B2B SaaS founders in product-led growth companies, stick to it. Smaller pool for engagement, much larger impact.
I studied 100s of mobile landing pages and found 21 golden tips.
Read to get more conversions:
Tip:
Make everything easily clickable
Explanation:
Reachability is a huge problem on mobile. If your items are all in the middle, or all too far to the left, it can be harder to click them. Make it easy to take action.
Explanation:
This is huge for eComm especially. If you have key info, display it above the fold. Don't make me scroll or guess to find out what I need.
You're not using one of Twitter's killer features for growth.
You need a Twitter SEO strategy.
Here are 7 steps to grow using Topics:
Step 1: Treat Topics like Twitter SEO
How-to: Go through the list of Twitter Topics and treat it like keyword research. What do you want to be known for? What topic can you create valuable content around?
Step 2: Identify 5 topics as your main keywords
How-to: Pick only 5 right now. You'll go all-in on creating daily content around these topics. You don't have to use the exact keyword of the topic every day, but the general topic needs to be in your wheelhouse.
Start with credibility and social proof. Then tell me straight-up why I should follow you. Bonus points for using words like "free", "grow", "learn", and "tips."
1. Be straight to the point.
Tell me what you do. Be specific and extremely clear. No one wants to spend an extra 30 seconds guessing what you do.