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Colin Landforce Profile picture
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13 Jul, 13 tweets, 4 min read
Cannabis is the future.

They're saying it’s the next generational wealth opportunity.

Here are 11 threads to get you up to speed on weed:
How to get started with a licensed cannabis business:

Here are 5 businesses I'd do in the cannabis space instead:

A bit on the joys of fragmented state markets... Why can't we all just get along?

How we launched a national brand into the micro brew capital of the world:

That time we found someone counterfeiting our product in Massachusetts of all places:

The landscape of celebrity brands:

Some lessons from open license states and the flood of 2017:

The dichotomy of states rights and federal prohibition:

Free everybody locked up ❗A bit about equity programs and realities

My story and what I've been building over the last 5 years:
July 8 update: We're publicly traded! $UNRV
There we have it. The thread of threads, cannabis edition.

I tweet about building businesses and cannabis brands.

Come give me a follow: @landforce

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More from @landforce

Colin Landforce Profile picture
8 Jul
Our transaction just closed, we are now a publicly traded cannabis company.

Got the Unrivaled ticker too! $UNRV

Here’s a little about us:
Today the merger between @unrivaledbrands and Terra Tech has officially closed and become Unrivaled Brands traded on OTC as $UNRV.

In cannabis we call a multi state cannabis operator an "MSO" and there are several scattered all over the country.

Unrivaled is the West Coast MSO
Our grows:

CA - 96 lights in Oakland with another 360 this summer, powering the Korova brand with proprietary genetics.

OR - 140 lights in fully automated greenhouses and 48k sq ft of outdoor in partnership w/ Psychonaut Genetics.

NV - An indoor & processing JV w/ NuLeaf
Read 11 tweets
Colin Landforce Profile picture
6 Jul
Jumped on Amazon to snag a white noise machine and obviously had find the same on Alibaba out of curiosity. 🤓

Housbay and Reacher both selling this same piece….
$13.99 with 1k MOQ. Prob much cheaper than that at the scale of each of these listings.

Housebay didn’t even bother shooting their own product photos. Impressive?
What actually is impressive tho is that Hatch, who has an actual brand in the baby space, is selling nearly the same thing for 4x

A lot of times the commoditization of private label on these marketplaces cannibalizes real brands trying to compete at normal prices.

Not today 🙌🏼
Read 4 tweets
Colin Landforce Profile picture
29 Jun
I've worked with developers overseas to build mobile apps, internal tools, SaaS, and everything in between... I've probably saved $250k going this route instead of working with overpriced stateside devs.

You've heard the horror stories... I've never had one.

Here's how I do it:
I'm writing this thread w/ the assumption that you're pretty green in this realm, and never built software before.

If you're a PM you won't like this.

Like anything you hire for and manage: the more you know about it the better.
The first step is to know what you want.

Not the programming languages and the tech stack...

The information. The views. How the user is going to experience that.

For that you need some vocab, you need to be able to think about data, find comps, and sketch wireframes.
Read 26 tweets
Colin Landforce Profile picture
28 Jun
I got a chance to jump on the Genuinely Interested podcast w/ @Roy_Bntz - we had a blast talking about:

- The origin of our brands
- CPG brand strategy
- Product development
- State market dynamics

Links to listen:
Apple: podcasts.apple.com/us/podcast/the…

Spotify: sptfy.com/ah4m~s

Overcast: overcast.fm/+YZSEQo8bU
@NNanpei thx for the splash guy!!
Read 4 tweets
Colin Landforce Profile picture
22 Jun
Lotta new folks followed along today after the water bottle brand breakdown.

Amazing.

If that’s you, I’ve got 4 things to share that I think you’ll like:
First -

2 threads in a very similar vein to that one.

Here’s one breaking down a small app I built on a whim:
And here’s one breaking down a cost model I put together with my Barbur while getting a cut:
Read 5 tweets
Colin Landforce Profile picture
21 Jun
A friend of mine is buying generic water bottles on Alibaba for $1.98 and selling em on Etsy for $14.99.

509 sales!

- Assume <$5ea for shipping
- Net around $7ea after Etsy fees

That’s over $3500 profit.

Lemme show you how to take this from a hustle to a brand though:
I broke this down a bit a few weeks ago, we're gonna go into more detail now.

First things first we need to slap a logo on these.

Adding custom branding and increasing order size will keep cost the same if not less. Now we’ve got the beginnings of a brand.
Next we need hang tags on your water bottles, but you don’t need 10k at a time. Use business cards.

Thick, rounded corners, shapes... a premium or unusual sized business card, a hole punch, and some string.

$40 tops for 1,000 of em
gotprint.com/company/stock/…
Read 15 tweets

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