In the 1950s, a businessman in New York, Frank McNamara forgot his wallet while dining out, and had to call his wife to save him from washing the dishes.
This embarrassing episode led to the birth of the revolutionary Diners’ Club card- technically a charge card that requires full repayment at the end of each month.
And while it wasn’t a credit card per se, it was the first of a revolutionary concept - the use of plastic to make payments.
Years later, this seemingly innocuous idea led to one of the boldest experiments in capitalism.
In 1958, some 60,000 residents in the city of Fresno, California received a strange mail from the Bank of America - an envelope that enclosed a rectangle-shaped plastic engraved with their names, a long mysterious number, a good thru date, and the name - BankAmericard.
The citizens, who did not even have the dimmest awareness of such a device, were suddenly told that the plastic is loaded with $300 that they could spend however they wanted with no urgent pressure of repayment.
And even though the bank lost $15 mn as most customers never paid them back, they successfully habituated them to the concept of “Use now, pay later” which eventually spread like wildfire.
Close to a decade later, when BankAmericard became the nation’s first licensed general-purpose credit card, up came its biggest nemesis - MasterCharge.
Interestingly, even 55 years later, we’re all witnessing this rivalry - just in their modern-day forms of Visa and MasterCard.
And this experiment, not only marked the rise of the credit card but also the beginning of something larger - the dawn of what we now call "financial products," and the concept of revolving credit.
If you found this interesting, stay tuned as there's more coming.
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Will a new airline company take off in #India right in the middle of a pandemic?
A thread.
News flying in from the aviation industry suggests that the big bull of Dalal Street, Rakesh Jhunjhunwala, is planning to invest up to Rs. 260 crores in a new low-cost airline called “Akasa” with Mr. Vinay Dube (ex CEO of Jet Airways and GoAir) as its tentative head.
And you must be wondering - Why would they try to set up a new airline bang in the middle of a pandemic?
In the 1920s, the US #government decided to ban the manufacture & sale of alcohol to reduce crime rates.
But “the noble experiment,” as it came to be known, cost more than $300M to enforce, lasted for just a decade and the federal government lost $11B in tax revenue.
So what went wrong?
For starters, this prohibition proved to be bad for the #economy - thousands of jobs were lost when breweries, distilleries, and pubs shut down. Restaurants couldn’t make enough money without liquor sales either.
Understanding Zomato's Unit economics and figuring out why it's the key to a profitable future. A thread🧵
Unit economics (in this instance) means measuring business performance by comparing the revenues and costs involved in processing a single order. And if you want to understand what that means, consider the example below.
Each time you place an order, you pay a certain sum to Zomato (less of all discounts). Zomato then takes a cut and they promptly transfer what’s left to restaurants. It's an oversimplification, but it will have to do for now
Ever wondered what's the psychology behind free samples?
Here's all you need to know 🧵...
Milton Friedman once said that there is no such thing as a free lunch. But if you think about the freebies that brands offer us, you might feel otherwise.
We’re talking about free samples, trial packs, & testing kits. Do companies really want you to test their product and make an informed decision, or is there something more at play here?