So I’m in the @safeway with the little one. Mom wants chips, either Plain or BBQ. We’re on the chip aisle and lil man not only goes for the @ruffles but he grabs a bag of Lime & Jalapeno. Me: “Lime and Jalapeno?!?! Lil Man, them chips gone be nasty asf!” But then I thought… 
with all the many bags of chips on the chip aisle, Lil Man gravitated to the one lone bag with a picture of somebody that looked like him, @antdavis23. And then I stood back and scanned the chip aisle and said...
“Wow, you mean #Ruffles is the ONLY brand featuring a Person of the Global Majority???” That’s absolutely unbelievable to me!
So I said, “Aye Man, toss them nasty ass chips in the buggy and come on! We gone support #diversity and #inclusion today!” Of note, I gotta keep the peace in my house so I wound up get’n Plain, BBQ, AND these nasty ass Ruffles.
In short, Daddy is broke asf right now, but we representin’!
Moral of this Story: #Marketing Matters! At @shidlercollege , I learned that it’s called “Audience Targeting”, the ability to take a full audience of prospective customers and segment them into groups based on different criteria, including online behavioral characteristics...
...demographics, interests, and intent. Regardless of what a customer thinks of your product, they can be swayed by how you market it. In a visual society, people eat with their eyes.
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