#Thread on 'Commodification fatigue':

I haven't been able to write much since the second wave. Initially, it was the emotional toll that led to, what is called, 'compassion fatigue' (aka, I was dead inside). But I realise now it's more than that: it's 'commodification fatigue'.
2/ I'm exhausted. Of seeing how the internet has turned every thought, feeling and action into a commodity. And worse, we have now started ascribing value to people based on whose emotion - in the shortest, smartest, snazziest way - can fetch the most likes, shares & validation.
3/ So there is a performance pressure on everyone to 'build in public':
From startup founders to estate agents to doctors, everyone has to now be a content creator, to stay relevant.
And from engineers to lawyers to artists, everyone has to now be a commentator, to feel relevant.
4/ As if the internet didn't give us enough to do -
Have a great body, job, partner, 3 am friend
PLUS eat right, sleep right, do yoga, meditate, walk 10K steps
PLUS self love, self care, self worth
PLUS keep on top of all TV, books, opinions -
now we also have to *be* content?
5/ Those who are still learning are compelled to put out threads about what *you* can learn from them.
Those who are still struggling, are pressed to make content about how to be successful young.
Those who have crippling self doubt, are telling you 5 ways to be more confident!
6/ Sure, to each their own. But my concerns are:
- By normalising this furious hustle to do more, be more, and be seen more, we will either burn out or break down.
- By ascribing value to people based on their internet clout, we are glorifying performative-ness over performance.
7/ Yes, some good has come out of it too:
For eg. I'd have been much smarter, sorted (and possibly insufferable) if I had access to reels breaking down complex topics by psychologists, lawyers, financial experts, gender experts, during school & college (that don't teach these!)
8/ But the problem is, today *everyone* is a psychologist, lawyer, financial expert, real estate agent, scientist, love guru, side-hustler, thought leader, community builder, opinion shaper, change maker.

And if everyone is everything, then is anyone really anything at all?
9/ This isn't coming from bitterness, but from a bit of residual anger. About how, in the chase for clout, we have prioritised news cycles over life, death, trauma & grief.

We didn't even mourn our dead from the second wave because it wasn't working for the social algorithms..
10/ And yes, this thread may play out like the commodification of my frustration. But I'm sharing this because I hope:
That we create because we want to, and not because we need to.
And that we speak only when we have something to say, and not because we have to say something..

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More from @tanejamainhoon

13 Jul
.@weareyuvaa is hiring!

Roles for 3-6 yrs work ex:
- A campaigns & programmes lead with work ex in impact organisations
- A community growth lead who's built online + offline campus communities
- A video content lead with YouTube expertise
- A social media all-star

Please RT :)
After a tough second wave, July's been exciting for @weareyuvaa, and we have awesome things lined up this year across content, campaigns, community, campus activations and research, with some of India's most respected brands & impact organisations.

Mail us on career@yuvaa.co.in.
With your mail, and as part of the profile you're applying for, send us a cover note on what you would like to build for us at Yuvaa and why you care so much about building it :)

Check out our work on:
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Since last week, many people/organisations have put together tonnes of resources. Trying to compile them here.

If you are looking for leads, try these first:

(Please add to this list.)
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23 Apr
If you are COVID positive, or have a loved one affected by COVID, @weareyuvaa is hosting a FREE session with a clinical psychologist in collaboration with @MindPeersCo.

Saturday (24th) at 7 pm. Limited seats. Please register here:

Please RT! @fayedsouza
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#Thread on "Don't spread negativity"

Since the pandemic began, a lot of citizens raised their voices online to try and hold our governments and media accountable to doing better by us in this time of crises.

Here's what we were countered with online:
Do we know how the money we donated to the government funds is being used? Is it being used to build medical infrastructure?

"Don't spread negativity"
Should we be allowing such massive crowds in cricket matches? Should we be opening up stadiums in Gujarat for people to gather in such huge numbers without any social distancing?

"Don't spread negativity"
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27 Nov 20
It's a disgrace how our politicians treat our farmers.

In COVID, our farmers were on the frontlines, making sure we don't go hungry, at the risk of their lives. And today, we are unwilling to even hear them out - and are tear gassing them!

SHAME on us for not standing by them.
Why have we become a country that's scared of merely listening to/having a dialogue with our own citizens? Isn't that what leadership means? Isn't that the job of a government in a democracy that is supposed to be 'of, for, by' the people?

Why is our response ALWAYS aggression?
If the very bills meant to address or solve the problems of a group of citizens, are being opposed vociferously by those very citizens, then who is the bill for?

And if the government believes its bill is misunderstood, why is it opposed to peaceful talks with its stakeholders?
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14 Oct 20
What we are seeing play out with the #Tanishq ad has long been coming. Since the British, many-a-government has tried 'divide and rule' for its votebank, but it is the genius of the current political machinery that creates news cycles to keep us busy hating each other.

2/ The previous governments did elaborate PR to appease minorities (while not actually caring about them), which pushed the majority towards a severe persecution complex. Our present government has seized the opportunity to capitalise on that by feeding into this irrational fear.
3/ It's the genius of our current political apparatus that keeps us outraging over smaller issues, while there is no one to hold the government accountable on ANYTHING.

Wait, did China say that it doesn't recognise the 'illegal Ladakh UT'? Not sure, but I'm livid about Tanishq.
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