#Thread on "Don't spread negativity"

Since the pandemic began, a lot of citizens raised their voices online to try and hold our governments and media accountable to doing better by us in this time of crises.

Here's what we were countered with online:
Do we know how the money we donated to the government funds is being used? Is it being used to build medical infrastructure?

"Don't spread negativity"
Should we be allowing such massive crowds in cricket matches? Should we be opening up stadiums in Gujarat for people to gather in such huge numbers without any social distancing?

"Don't spread negativity"
Should India be giving away more vaccines to other countries without having enough for us? Is it a good idea to delay our vaccination drives without having built any capacity for us?

"Don't spread negativity"
How can the Election Commission allow such massive rallies in the middle of a pandemic? Should the leadership of our country be campaigning in the time of crisis?

“Don’t spread negativity”
Why are our news anchors having debates and discussions on religion and conspiracy theories and external enemies but not talking about the virus raging through the world and our country?

“Don’t spread negativity”
Why are there so many religious gatherings happening across the country en masse and without masks?

"Don't spread negativity"
The entire machinery of Bollywood and cricket came together to tweet about Rihanna. Shouldn’t they do such a campaign against vaccine misinformation?

“Don’t spread negativity”
200,000+ recorded cases everyday.
Thousands of reported deaths and thousands more unreported.
Pleas of help and stories of loss everywhere.
While our medical infrastructure collapses like a house of cards.. again.

We have been failed again.
And we have failed ourselves again.
Heartbreaking to see what's happening around us. How we were taken for granted. How we are doing worse, even though we had a year to do better.

Here's hoping our loved ones stay safe and we make it out of this crisis stronger and more aware. Until the vaccinations open wide..
A note to ourselves: It's not 'negativity' if you are trying to hold those in power accountable. It's a responsibility. It's a duty. It's active citizenship.

This was not inevitable.

#MaskUp #StayHome #StaySafe #COVID19

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More from @tanejamainhoon

27 Nov 20
It's a disgrace how our politicians treat our farmers.

In COVID, our farmers were on the frontlines, making sure we don't go hungry, at the risk of their lives. And today, we are unwilling to even hear them out - and are tear gassing them!

SHAME on us for not standing by them.
Why have we become a country that's scared of merely listening to/having a dialogue with our own citizens? Isn't that what leadership means? Isn't that the job of a government in a democracy that is supposed to be 'of, for, by' the people?

Why is our response ALWAYS aggression?
If the very bills meant to address or solve the problems of a group of citizens, are being opposed vociferously by those very citizens, then who is the bill for?

And if the government believes its bill is misunderstood, why is it opposed to peaceful talks with its stakeholders?
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14 Oct 20
What we are seeing play out with the #Tanishq ad has long been coming. Since the British, many-a-government has tried 'divide and rule' for its votebank, but it is the genius of the current political machinery that creates news cycles to keep us busy hating each other.

#Thread
2/ The previous governments did elaborate PR to appease minorities (while not actually caring about them), which pushed the majority towards a severe persecution complex. Our present government has seized the opportunity to capitalise on that by feeding into this irrational fear.
3/ It's the genius of our current political apparatus that keeps us outraging over smaller issues, while there is no one to hold the government accountable on ANYTHING.

Wait, did China say that it doesn't recognise the 'illegal Ladakh UT'? Not sure, but I'm livid about Tanishq.
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27 Sep 20
Congratulations to Adi sir and @yrf, a place I called home for 4 years, and that gave me the best opportunities, most creative freedom, and kindest working environment in my professional career.

I owe a lot to YRF and I made friends for life there. Hope it continues soaring :)
Congratulations to all the lovely people who make up & have made the many parts of the studio, who are the closest I've come to knowing what a 'work family' can feel like.. when everyone comes together for doing good work, but with utmost respect and love for each other. #YRF50
Don't know if there's any legacy studio in the world who had the kind of image that YRF has had, and that would have still allowed us to do what we did with Y-Films online. I am so very proud of Bang Baaja Baaraat, Ladies Room, Man's World, Pappu and Papa, and 6 Pack Band #YRF50.
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21 Sep 20
My list from July.. let's see how many turn out to be true. #emmys
Happy for Mark Ruffalo who is absolutely incredible, but wouldn't it have been something if Paul Mescal had won. I mean, what a debut. #NormalPeople #Emmys
SCHITT'S CREEK YASSSSS!!!
REGINA KING YASSS!!!!!!

Also I love John Oliver (he is literally my favourite talk show host of all times) but this year Trevor Noah really should have been, particularly for his video on George Floyd's murder.

#Emmys
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20 Sep 20
#Thread on the Vilification of Bollywood:

Of late, a pattern has emerged, where the Hindi film industry has relentlessly been under attack, accused of everything from 'nepotism' to being a 'drug mafia', with people holding Bollywood celebs more accountable than our politicians.
2/ Yes, the industry isn't perfect by any standards. It has a long way to go before it addresses the skeletons in its cupboards (and there are many). As does ANY other industry in India.

The difference is that Bollywood's many issues are a source of gossip for the larger public.
3/ And this gossip is the intoxicant that politicians and pliable news media have now recognised as most potent in keeping the public from questioning those in power.

We don't have data on migrant deaths, MSME closures, doctor deaths, but we know Rhea's entire Whatsapp history!
Read 11 tweets
14 Sep 20
Job opening at @weareyuvaa:
Research Associate with 2-4 years work ex, ideally at a reputed research firm.
Should've knowledge of qual/quant + analysis + creating research methodologies + conducting research.
Should've worked with youth.
Mail CVs to yash@yuvaa.co.in.
Please RT :)
Job opening #2 at @weareyuvaa:
Editor with 3-5 years work ex, ideally at reputed digital firms.
Should have end-to-end knowledge of post production.
Should have worked across genres, on youth-led/focused YouTube + Instagram videos.
Mail CVs to kevin@yuvaa.co.in.
Please RT :)
We're expanding, and have more job opportunities across creative/sales/community/research coming up. Please keep following the thread, in case you're interested :)

Find our work on youtube.com/weareyuvaa, instagram.com/weareyuvaa.

Pay in accordance with industry standards.
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