When I saw shocking lack of data @ DHSC/CABOFF *I acted immediately* to get data for SAGE et al as covid x2 each 2-3 days. This improved policy + saved lives. A vaguely rational polity wd learn from this. Instead SW1 incentives = pay lawyers to confuse the media/MPs #InquiryNow 
Why Hanbury? Just weeks ago they’d worked with me on GE. Unlike normal polling companies I *knew* they cd connect *instantly* to new No10 data science team & cloud *with zero mtngs*. INSTANTLY, without mtngs/debate, was what we needed as covid spread in 3/20
Taxpayers *gained* from a/ instant action (better policy, fewer deaths), b/ free riding on work paid for by others to develop a cloud system for polling data *instead of having to procure/build from scratch/train people when we had no time* etc
One of most depressing lessons: even after a crisis as big as covid, much of the west's normal bureaucracies & mainstream media actively want to ignore the vital importance of SPEED in disaster response & ENTRENCH the systems that caused so much unnecessary death/suffering/misery
Why poll oppo/other ppl? We knew many audiences dont trust Tories. I wanted to know which NON-Gvt ppl most trusted to convey *life-saving public health messages*. Zero to do with politics. NOT doing this wd be negligent AND stupidly ‘political’. Same now viz e.g vaccine takeup
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