One way you can tell Starmer's team are rubbish at politics is they keep giving their broadcast people 'liar' soundbites. It's pointless. Public *know* PM's a liar. If Blair were in charge he'd say something *voters care about*. This most basic principle is beyond Starmer's mob
DEMs made exactly the same error viz Trump, focusing on character. Many of their attacks INCREASED support for him. But it pleased media/activists so they did it. Politicians usually do not optimise for *relentless focus on voters* (winning) but *media/in-group*
If you're an MP quietly thinking about the next leadership contests (CON or LAB), check out my blog on Lee Kuan Yew & Singapore. Ideas galore for you to steal & more important an overall *method* that wd put you in the history books: dominiccummings.substack.com/p/high-perform…
If in charge of KS office with goal *win next GE* I'd say: his own family knows he's a liar, many attacks on Trump helped him, our job is to *persuade target voters with messages we know work on stuff they really care about* NOT gratify activists/journalists
New blog: many ideas available to Labour but Starmer is what they used to call the lowest ranked pupil in the year at Eton, 'general total failure' (GTF). NOT ONE idea has penetrated in >1 year. That's how bad KS is dominiccummings.substack.com/p/high-perform… 
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