- A multi-channel auto platform
- Presence across vehicle types and value-added services
- Marketing, buying, selling, and financing of new and pre-owned cars, two-wheelers, pre-owned commercial vehicles, and farm & construction equipment.
2/
- As of June 2021, they had 2221 employees (703 in main and 1518 in subsidiaries). They have 75 trademarks and 105 domains
- As of June 2021 consumer platforms, CarWale, CarTrade, and BikeWale together had avg of 27.11 mn unique visitors per month (88.14% organic visitors)
3/
Car Trade services ecosystem – the streams that it targets
How does car trade tech work?
4/
How does it earn money?
Transactions - Take rate/commissions on transactions, and auctions/trade-ins
Media - Listing subscriptions, ad revenues from OEMs, dealerships/advertisers
5/
Software services - Marketplace and software solutions for OEMs, dealerships, and banks
Others/Value-added services: Auto finance, automotive insurance, accessories, servicing, and inspections
6/
About the Issue
Dates – 9 to 11 August
Prices – 1585 to 1618
Pure OFS, no fresh money being raised by the company
MCap post listing – Rs 7410 Cr
7/
Risks -
- Ride-Hailing Services (Uber Ola)
- People check online but end up buying offline
- In the past, some of the vehicles sold through their websites and apps were stolen vehicles
- Competition from dealers, OEMs, other online aggregators (we will see soon)
In India, the parc turn rate, which is the total no. of used cars sold divided by the total volume of cars, is approximately 16%, indicating significant headroom for used car sales
- Some Quick Facts
- TAM (Total Addressable Market)
10/
Acquisitions
They acquired Automotive Exchange Private Limited (CarWale and BikeWale) in 2015 and 55.43% of the outstanding equity interest in Shriram Automall India Limited (SAMIL) in 2018 and successfully integrated these businesses
11/
Shriram Automall - The interesting piece in Car Trade Tech
It is the main contributor to profits of Car trade tech
It is basically in the operations of physical Auto malls that sell vehicles.
12/
In FY20, 39% of profits were by Sriram Automall with 30% from other non-controlling subs
We are taking FY20 numbers as the auto malls were open that time, the stores and all were open too. Massive 39% contributor to profits!
13/
Also in fy21 offline number shifted to online, so the Automall number came down.
But also notice how the auto mall number comes up from Dec 2020 to March 2021 (from 12.45% to 15%) as again opening up took place
In 2018 they had 74 auto malls, now 114.
14/
Will the number for Sriram auto mall go up more now? That has to be seen but having said that they are the major contributors to profit coupled with other noncontrolling subsidiaries
This is definitely interesting!
15/
Financials -
B/S - Goodwill large part, fair enough they are a tech company who has done acquisitions
Cash Flows - CFO and FCF seem ok
16/
P&L - Revenue hasn't grown, EBITDA also hasn't grown meaningfully. Net Profit 2-year CAGR has been 97%, but real net profit for FY21 is 37.2 Cr, which means a CAGR of 19%
The PAT jump this year is due to a tax credit!
17/
Peer Comparison
The only profitable player is CarTrade tech
But, Cars 24 took 5 years to reach the same revenue as the car trade who took 11 years!
Shows the hyper scale-up that can be done
Also, Car trade leads in google trends so why is the conversion not happening?
18/
International Peers Comparison
Many International peers are trading at crazy valuations!
Stock returns -
Vroom – 14% decline since listing
Carvana – 24x (yes, 24x!) in 4 years
Copart - 5x since in 4 years
Autotrader UK – 76% since Aug 2017
19/
Valution & Conclusion
FY21 -
EPS - 19.2 Rs | BV - 393 | RoE - 5.43%
At the upper band, it is priced at 84x P/E, 41x P/BV, and 23.3x P/S!
These are indeed extreme valuations, astronomical valuations!
20/
Two arguments that I am hearing -
#1 - Peers are trading at 16-25x P/S
Fact - The International peers are clocking in 30-50x more revenue than Car Trade. And domestic competition also heating up like I said (Cars24 took 5 yrs to reach their levels)
21/
#2 - This is a niche company
Agreed, to some extent. But does that mean paying 84 times earnings and 23 times sales?
22/
Competitors
Benefits of Online Buying
Growth Drivers for Automotive Portals
Growth Drivers for Automotive Sector
23/
Covid Tailwinds
End of thread! Thanks for reading!
Stay tuned for more.
Got any questions? Post them below and we will try to solve them :)
One minor correction from Tweet #19, P/BV is 4.1 and not 41.
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Companies that look up to other companies in the #Retail/#FMCG Space -
Marico - Saugata Gupta loves 2 US brands and as per him they are fantastic in digital marketing - Glossier and Drunk Elephant
Dmart – CEO Navil Noronha was asked organizations that he looks up to and considers as a role model in Retail. He said Costco, Ikea, and Uniqlo. He likes the Culture, the way they think about products, assortment, simplicity, employees, partners, and business."
Dabur - Many brands that are inspirational in branding marketing/space. In the Indian space – there are great examples such as Wow, Botanica, Mamaearth, (A question that I asked on the con call)
- Incorporated in 2008
- Manufactures vitrified tiles - Double Charge Vitrified Tiles and Glazed Vitrified Tiles made from ceramic materials
- Principal raw materials used in the manufacturing process are feldspar, clay, frit, bentonite, etc
2/
- Company has long term gas supply agreements with various suppliers for natural gas procurement
- Product portfolio consists of 1000+ different designs of tiles in 6 sizes
- Topaz Series, Galaxy Series, and High Gloss Series are some of the well-established products
- Largest franchisee of Yum Brands in India (+Costa Coffee brand/stores in India)
- Among the largest Indian operators of chain QSR
- 696 stores across 166 cities in India(June 30, 2021)
- Operated 284 KFC & 317 Pizza Hut stores in India (June 30, 2021)
2/
Yum! Brands operate brands such as KFC, Pizza Hut, and Taco Bell and have a presence globally with 50,000+ restaurants in 150+ countries, as of December 31, 2020.
Issue Details
Price - ₹86-90
Date - 4 to 6 August
Size - Rs 1838 Cr
- Top 5 Indian forging companies
- Manufacturer and global supplier of hot rolled - forged and machined bearing rings, and automotive components for segments of vehicles - PV, CV, Off-road highway vehicles, 2W and EV
2/
Renewable - 8.75MW wind capacity and 1.58MW of solar capacity, solar capacity to be ramped up to 12MW
Location advantage - Plants located at Rajkot which is ~250km from Mundra and Pipavav ports and 700km from Mumbai port. Also helps to get cheap labor for plants
Exactly 5 years back I wrote my first piece of content - An answer on Quora
Since then I have written -
734 answers on Quora
2000 posts on Linkedin
14700 tweets on Twitter
More than 140 articles
Around 8 E-books
A couple of videos
A couple of podcasts
Before writing this answer I was quite nervous and not confident at all, somehow I gathered the courage and said ok let's do it - the only downside was people laughing at me :)
The answer didn't get any likes and got just 20 views
I thought let's continue & see where it leads
Few things I learned over my short content journey -
Be Consistent
Be Unique (create a niche - for instance, I always research and write in a very simple way. I always assume I m explaining it to a 5-year-old and that has really connected with a lot of my readers)