ββ¦most valuable cohorts, specifically habitual buyers, which represent on average about 40% of Etsy marketplace GMS and our fastest growing buyer segment.β
β‘οΈ 3Q21 βLowβ Guide
- GMS +5% to +15% β‘οΈβοΈ
- Rev +15% to +25% βοΈβοΈ
- High comps / base effects (vs 3Q20 +116%)
- 11% of GMS in 3Q20 from mask sales
- Comps will be tough still in coming quarters, toughest in 1Q22β¦
- Post 2Q22 could look very differentβ¦
Final Takeaway on $ETSY:
β‘οΈ The investment thesis was never about one-off face-masks / rapid growth, but in a global two-sided online marketplace for unique and creative goods. Yes there will be tough comps near-term, as long as sellers keep growing, buyers &b GMV will return.
β’ β’ β’
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βOn a YOY basis, Roku significantly outperformed the industry, with Rokuβs streaming hours increasing nearly +19% globally, compared to a nearly -19% decline in traditional TV consumption and a nearly 2% decline in TV streaming... according to Nielsen.β
Rapid Growth in the top 3 Countries that matter for $MELI (~93%)
- π§π· Brazil Rev +104% (~56%)
- π¦π· Argentina Rev +53% (~22%)
- π²π½ Mexico Rev +105% (~15%)
β Brazil + Argentina Duo
~ 77% of Revenues
~91% of Contribution
β‘οΈ Faster growth & more profitable E-Commerce ππ¦ (~87% of Rev, ~109% of Adj EBITDA Rev +35%YoY) continues to fund Cloud βοΈ, Media π¬, other initiatives.
β‘οΈ All Segments grew revenue, Total +34%YoY:
1) E-Commerce (+35%YoY) β¬οΈ 2) Cloud (Rev +29%YoY) β¬οΈ 3) Media (Rev +15%YoY) βοΈ - slower, not new 4) Other Initiatives (Rev +37%YoY) β¬οΈ - off small base