But truth is, single seat users & very small businesses churn at a high rate. Often 3% a month.
Squarespace has 85% NRR, for example
That hurts. But because it’s so high, just doing >better< can have a huge impact.
5 Ideas:
#1. Add a Team Account.
Most of you do this, but team accounts, done right, usually have 100%+ NRR. We’ve talked a lot about this on SaaStr and @DavidSacks did a great recent piece here too:
Squarespace has crossed $700,000,000 ARR selling just to SMBs, still growing 30% (!)
Enterprise is < 1% of their business
But without the commerce boom, growth would have been much slower
5 Interesting Learnings: ⬇️⬇️⬇️⬇️⬇️
#1. Over $500,000 revenue per employee
Squarespace has 1,200 employees and $700m in ARR. That’s pretty darn efficient
As a result, it’s quite profitable, with $150m in free cash flow in 2020
When your CAC is low, it can be done
#2. Monetizing ecommerce via subscriptions, but not payment processing
Squarespace rapidly expanded into ecommerce, with $3.9 Billion in GMV, up a stunning 91% from 2019. But in contrast to Wix & Shopify, it doesn’t keep much of the revenue from merchant services itself
So Smartsheet is the quiet giant in the productivity space
Asana, Trello, Monday, Airtable, etc. perhaps get more attention
But Smartsheet is at $400m ARR (!) growing a stunning 42% year-over-year!!
5 Interesting Learnings: ⬇️⬇️⬇️⬇️⬇️
#1. Very High NRR from SMBs. Smartsheet has a very impressive 123% NRR from SMBs.
They also nicely segment NRR by deal size, so you can see NRR grows to 140% from their largest enterprise customers:
#2. Driving deal size up accounts for a >lot< of their growth at scale.
Smartsheet has aggressively driven its ACV up from $3,643 in 2020 to $5,103 today. That’s a lot — 40% higher average deal sizes. This just about equals their ARR growth.