So first 3 venture investments (and 4 out of first 5) are now all decacorns or unicorns

Talkdesk $10B (first VC, $25 pre)
Algolia $2B (first U.S. VC, $12m pre)
Pipedrive $1B (first U.S. VC, $16m pre)

A few reflections and learnings:
1/ Partnership consensus -- who knows about that

Talkdesk: 100% partners: Yes
Algolia: 100% partners: No
Pipedrive: 100% partners Meh

They won't always see what you see, no matter how deeply you see it
2/ Just close the deal

The only times here I tried to negotiate any price or terms, the deal just got worse

Just shake hands on what the founders want if it's fair
3/ Everyone had a tough, unfundable year

This isn't true of all startups, but even $10B Talkdesk had a rough year transitioning from SMB to Enterprise

So did all the others

More in here:

4/ Buy all the shares -- or buy none at all

The only regret I have is not buying every single share offered

Even with these 3, there were multiple chances to buy more
5/ New managers have a superpower

I had never invested before, and the first three were all decacorns / unicorns+

As a CEO though I knew which founders were better than me, and what problems I was passionate about (call center, seach, CRM, etc)

I just did those ones
6/ Your partners are there to help you make even more money. Not minimize risk per se

Your other GPs should help you take more risk, right way. Lean in to next round. Do that SPV or Oppo investment

That's where they actually help most

A >great< partnership thus makes big $$
7/ Ownership matters. But.

Being one largest investors in $10B Talkdesk will make the $98m fund I worked at an insane amount of money

But don't pass due to ownership. Just buy every share you can.

That's the hack. Buy every share you can if you know it's a winner.
8/ Play to your strengths

In the end, as VC my strengths were the same as a CEO -- inbound

I got an F chasing deals / outbound. Never closed one.

But 100% inbound, you only see a subset

Still, it's worked >enough<.

You don't have to see every deal.
9/ Write a check when no one else will (in your winners)

This isn't appreciated as much by founders as it should be, but still, it's appreciated for a long time

It's fun to step up and write a check when no one else would at first, because you >know<

Had to do this 3x so far
10/ Finally, the winners get cheaper

I didn't get this until 2021. The recent rounds at Talkdesk ($10B) and Algolia ($2B) are the cheapest in their history

By ARR multiples, risk, + growth combined

So find a way to just do them, even as a seed investor

But only true for best
Bonus: You Know Early

You don't know at seed stage how big a success story will be. But you know it >will< be a success

In 2014, here are CEOs of Talkdesk, Algolia & $800m Greenhouse sharing learnings, back when seed CEOs:

All become big wins:

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More from @jasonlk

8 Aug
Everyone talks about hitting 120%+ NRR these days

But truth is, single seat users & very small businesses churn at a high rate. Often 3% a month.

Squarespace has 85% NRR, for example

That hurts. But because it’s so high, just doing >better< can have a huge impact.

5 Ideas:
#1. Add a Team Account.

Most of you do this, but team accounts, done right, usually have 100%+ NRR. We’ve talked a lot about this on SaaStr and @DavidSacks did a great recent piece here too:

sacks.substack.com/p/individuals-…
#2. Make Your Product More Important

Wix and Squarespace added e-commerce, not just websites

Bill added more and more payments functionality (mission-critical), and grew NRR to 110% and then 120%:

saastr.com/5-interesting-…
Read 8 tweets
24 Jul
There's a moment in time in every SaaS company where money doesn't really matter anymore. You have enough to hit your goals.

And there's a much earlier moment in time where every single dollar matters.

Between the two is the art of investing your balance sheet as a SaaS CEO
Invest too little in this phase, and you waste time. Sometimes a lot of it.

You don't hire real VPs. You don't build that integration.

You'll look back and deeply regret wasting this time.
Invest too much in this phase, and you probably don't go bankrupt, but you overspend and have to painfully hit the brakes

This is equally brutal and can set you back a year or more
Read 7 tweets
24 Jul
So Avalara is a Quiet Giant in SaaS -- that you don't know enough about

At $600m ARR, growing 38%+, it does something both boring AND hard

It sells tax compliance software to SMEs

5 Interesting Learnings: ⬇️⬇️⬇️⬇️⬇️
#1. 15,580 customers, up 20% year-over-year — or $40,000 per customer per year on average.

NRR is 107%, fairly consistently over the past 4 quarters. Good but not great for a $40k deal.

What they do is mission critical, so ACVs from SMEs are pretty high
#2. 1000 partners are key to their GTM strategy. And “in 950 of the partners, Avalara has no competition”.

Like HubSpot, Shopify and other leaders that sell sophisticated, $10k+ solutions to SMEs, partners are key to implementation.

They invest >heavily< here
Read 11 tweets
19 Apr
Squarespace has crossed $700,000,000 ARR selling just to SMBs, still growing 30% (!)

Enterprise is < 1% of their business

But without the commerce boom, growth would have been much slower

5 Interesting Learnings: ⬇️⬇️⬇️⬇️⬇️
#1. Over $500,000 revenue per employee

Squarespace has 1,200 employees and $700m in ARR. That’s pretty darn efficient

As a result, it’s quite profitable, with $150m in free cash flow in 2020

When your CAC is low, it can be done
#2. Monetizing ecommerce via subscriptions, but not payment processing

Squarespace rapidly expanded into ecommerce, with $3.9 Billion in GMV, up a stunning 91% from 2019. But in contrast to Wix & Shopify, it doesn’t keep much of the revenue from merchant services itself
Read 12 tweets
3 Apr
So a little more on UiPath

It took UiPath 10 years to go from $0 to $1m in revenue. Yes, 10 years!

Then, it went from $1m to $600m the following 5 years

5+ Interesting Learnings: ⬇️⬇️⬇️⬇️⬇️
First, note UiPath isn't >really< SaaS. Only a small fraction of its customers run in the Cloud

In fact, it might be first IPO in some time where a significant % of customers run the software on Windows!

But, it's priced & sold like SaaS

The definition of "SaaS" has broadened
#1. NPS of 71 and 145% NRR

Yes, NPS can be a bit subjective. And yes, it seems like everyone has a high NPS these days

But having 145% NRR and 71 NPS go together like milk and cookies. They build on each other, into something powerful.

We'll see just how powerful shortly
Read 12 tweets
21 Mar
So Smartsheet is the quiet giant in the productivity space

Asana, Trello, Monday, Airtable, etc. perhaps get more attention

But Smartsheet is at $400m ARR (!) growing a stunning 42% year-over-year!!

5 Interesting Learnings: ⬇️⬇️⬇️⬇️⬇️
#1. Very High NRR from SMBs. Smartsheet has a very impressive 123% NRR from SMBs.

They also nicely segment NRR by deal size, so you can see NRR grows to 140% from their largest enterprise customers:
#2. Driving deal size up accounts for a >lot< of their growth at scale.

Smartsheet has aggressively driven its ACV up from $3,643 in 2020 to $5,103 today. That’s a lot — 40% higher average deal sizes. This just about equals their ARR growth.
Read 7 tweets

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