Part of building the life of your dreams lies in having the courage to think big. Think bigger than your circumstances, bigger than your limitations, bigger than what society says is not possible. #ThinkBigPSG
This #womensmonth@PSGKonsult is having bold conversations with women in leadership starting off with the amazing Charilze Theron in the #ThinkBigPSG Series.
You don’t want to miss this FREE webinar. Register below.
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Be a bigger picture thinker & join @PSGKonsult in conversation with Oscar-winning South African-born actress, Charlize Theron in the #ThinkBigPSG Series.
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1. Focus on one social media platform.Choose social media that you can use consistently & that you have a decent understanding of. The key is to dominate the platform by using it well. Using too many SM platforms at one go can dilute your impact & focus if you’re not well versed
2. Audience
Each social media platform appeals to either B2B (business to business) or B2C (Business to customer). Make sure that your choice of social media reflect your objectives & the audience you’re trying to target.
A thread of tips that can help you secure the bag.
1.Tell a Story. Don’t lead with the offer, first tell a story. Remember you’re pitching to people, you have to establish an emotional connection before you pitch your offer.
Talk about something that your client can relate to, something that sparks their interest and leads to a conversation about your offering
An easy summary for the busy entrepreneur, business, or student owner.
What is a marketing plan?
A marketing plan details the strategy that a company will use to market its products or services to customers. It’s an integral part of the Overall business plan.
What is the purpose of a marketing plan?
•Helps you set goals
•Gives you understanding of customers
• Helps you optimize the impact of your marketing campaigns/activities
• Gives you clarity in communicating your big ideas & strategy
1. Focus on organic social media. This is free/unpaid marketing online through creating great content, building a dedicated community, and consistently creating conversation & visibility
2. Email marketing. Create emails that keep your community clued up on your offering. Convert your subscribers to customers and create a database of their contact details for future marketing opportunities. This also helps you build a wait list for future product launch’s
How does your brand compare to others? & How does your brand stay top of mind?
A Short Thread 🔥🔥🔥
Brand positioning is a strategic tool that marketers use to segment a specific space in the market for a brand, that communicates the brands value in relation to other offerings in the market.
Brand positioning is about how the brand is perceived by:
Customers
Competitors
The overall market place
Which helps a brand communicate it’s value, validate it’s pricing, & support other marketing mix decisions
What we learned about Marketing 2020: 1. Marketing is not advertising, sales, or public relations. 2. Pricing is a marketing strategy 3. Customer acquisition & retention, growth are all part of Marketing. 4. Strategy is in everything that works well.
Continued below
Marketing in 2020;
5. Social media & E-commerce can be revenue generating assets, brand building tools, community building tools, & customer acquisition & retention tools. 6. Marketing, at its core, is the process of adding value for the end user & all stakeholders involved.
What we learned about Marketing in 2020;
7. Technology should be an integral part of your marketing strategy 8. Features tell, benefits sell. 9. Continuous learning will give you a competitive advantage as a marketing professional