How to start social media marketing.
A thread for beginners & business owners.
A thread for beginners & business owners.
1. Focus on one social media platform.Choose social media that you can use consistently & that you have a decent understanding of. The key is to dominate the platform by using it well. Using too many SM platforms at one go can dilute your impact & focus if you’re not well versed
2. Audience
Each social media platform appeals to either B2B (business to business) or B2C (Business to customer). Make sure that your choice of social media reflect your objectives & the audience you’re trying to target.
Each social media platform appeals to either B2B (business to business) or B2C (Business to customer). Make sure that your choice of social media reflect your objectives & the audience you’re trying to target.
While you can target anyone almost anywhere, this list shows you where you find a saturation of either B2B or B2C:
B2B=LinkedIn, Twitter, Youtube, Clubhouse
B2C= Facebook, IG, TikTok, YouTube
B2B=LinkedIn, Twitter, Youtube, Clubhouse
B2C= Facebook, IG, TikTok, YouTube
3. Create content.
Decide on what kind of content you want to create. If you don’t know where to start, do your research & see what your competitors are doing. Test the content in your platforms. If it works, double down on that. Document instead of create.
Decide on what kind of content you want to create. If you don’t know where to start, do your research & see what your competitors are doing. Test the content in your platforms. If it works, double down on that. Document instead of create.
If you’re managing your own SM platforms, make sure you create content that you can produce consistently. Focus more on having content than having the best quality content. You can iterate the aesthetic value of your content over time. Visibility creates interest & credibility.
4. Build a community.
Follow people, start a conversation, and build a connection. You do this by engaging in similar communities or related pages conversations, create valuable content, engage with people who engage with your content, thank people & acknowledge their presence
Follow people, start a conversation, and build a connection. You do this by engaging in similar communities or related pages conversations, create valuable content, engage with people who engage with your content, thank people & acknowledge their presence
5. When you begin with social media don’t start the conversation by promoting your business first. That kills organic growth & relationship building. You want to have conversations & create connections. Use Ads to promote your business, not conversations (initially)
6.Focus on having quality relationships with your followers, rather than having a lot of followers.
You want to have the most amount of engaged followers. That’s what makes your page valuable
You want to have the most amount of engaged followers. That’s what makes your page valuable
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