How to Pitch to prospective clients or investors.
A thread of tips that can help you secure the bag.
A thread of tips that can help you secure the bag.
1.Tell a Story. Don’t lead with the offer, first tell a story. Remember you’re pitching to people, you have to establish an emotional connection before you pitch your offer.
Talk about something that your client can relate to, something that sparks their interest and leads to a conversation about your offering
2.Research the people or company that you are pitching to. Learn their needs and what drives them. Customise your presentation to get those people to do what you want them to do. People do what you want them to do when they feel seen or heard.
3.Understand why you are pitching and be clear on what you’d like your desired outcome to be. You need to know what you want the viewer to do so that you can communicate that to them, & make that the anchor of your pitch
4.Identify the pain point. Problems give solutions context You need to be able to articulate what problem your offering solves. Solutions make your offering relevant for investment and/or purchase. The problem it solves is what makes your offering valuable.
5.Remember the features tell benefits sell.
6.You’re not pitching your product. You’re pitching your business & your team. Make sure that you showcase your business in the best light.
7.Communicate your USP. What makes you unique? You need to be able to showcase what makes your offering unique from other offerings in the market . Demonstrate your understanding of the market.
8.Audience first, product second. Your prospective client cares about the market that your offering serves. People buy, people make brands relevant, Your offering is as valuable as the market it serves & it’s potential for growth is determined by the size of the existing market
9.Does your offer have Customer traction. Is anyone using it? Ideas with traction are businesses. Ideas without traction are concepts. Be clear about whether you’re pitching a business or a concept. So that you know what angle to use when you communicate value
10.Keep your pitch short and sweet. Clarity is KING. If your presentation is too long, it means that you’re lacking focus. Keep cutting down your presentation until only the most NB information is left.
11.Know your numbers. If you can’t quantify it, you’re not planning to monetise it sustainably. Thinking about money and understanding finances means that you have a realistic view of the future and it shows your intension to create a profitable offering.
12.Leave room for your client to ask questions. Prepare the FAQs but allow your client to ask questions so that they feel like they are contributing to the experience, and answering FAQs helps you look very knowledgeable about your product.
13.Practice, practice, practice your pitch. This allows you to be confident in your delivery of the pitch.
14Finish with a bang and call to action. Tell your viewer what you want them to do
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