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Mark Asquith, That British Podcast Guy Profile picture
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16 Aug, 4 tweets, 2 min read
To celebrate 2 years since Captivate launched in beta, we're live with our annual "Ready, Set, Grow!" podcast education summit on Weds!

3 hours of podcast education from 3 of the world's brightest experts, PLUS a huge new @CaptivateAudio feature reveal!
Our first expert education session is from @JamesMarriott and he's educating on a KILLER podcast launch strategy and the mistakes to avoid.

Do not miss this if you're launching a new show this year!

Next...
...it's the ALWAYS stunning @hmosgood from @truenativemedia showing you how to escape the CPM and secure your first sponsor as an indie creator.

Rounding out the event is the wonderful @AWeber team teaching you how to convert followers to fans, a must-see!

Plus...
...a HUGE Captivate new feature that's set to change the way that serious indie podcast creators think about how they approach the monetisation of their audio influence by bringing a set of benefits to market that no other hosting platform comes close to!

Coming?

#podcasting

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More from @MrAsquith

Mark Asquith, That British Podcast Guy Profile picture
19 Aug
I truly believe that @CaptivateAudio is the #podcasting platform of choice for the serious independent podcaster looking to grow and monetise their audio influence.

There's clear space between what we do and what other hosts do and...
...rather than reskin old stuff & brand it as "innovation" or implement free podcasting tactics to pat ourselves on the back for investors, we actually choose to push the boundaries of what a podcast management system should be & do our best to lead from the front.

That's why...
...today we launched the final building block on our journey to AMIE.

Today we launch the podcast industry's first EVER automatic podcast cross-promotional feed drop system and network features to EVERY podcaster using Captivate.

You see...
Read 6 tweets
Mark Asquith, That British Podcast Guy Profile picture
17 May
How to grow your podcast by being a human - three big ideas you can use right now.

👇👇

#podcast #podcasting
We can't ask listeners to make us their number one, must-listen-to podcast choice without giving them a reason to do so.

In fact, podcasters like you and I fall into a trap of expecting listeners to do too much for us as soon as they've begun to listen to our podcast.
We ask them to share, to subscribe (follow, now!) and to review our podcast "if you like it".

The problem is, usually, there's no structure to any of it.

It's something that we fall into because it's what every other podcaster does.
Read 47 tweets
Mark Asquith, That British Podcast Guy Profile picture
10 May
1/ Produce fewer #podcast episodes but grow your audience faster (with a framework to copy).

Cumulative downloads = the total number of downloads that your entire show has had for the period across all episodes.

Aka "the biggest number".
2/ As a marketer and software company founder, the biggest number is the one you keep an eye on and tell your mates about, but it's not the one that you focus on.
3/ As a podcaster, total downloads is our "big" number and it's the one that you see smattered all over sales pages for courses from gurus. They have achieved those numbers but in doing that it's often implied that it's that number that matters day-to-day as a podcaster.
Read 19 tweets
Mark Asquith, That British Podcast Guy Profile picture
5 May
🌱 Podcast growth mistakes & their fixes, a thread.

I'm very lucky to be able to work in podcasting every day with @CaptivateAudio, helping thousands of podcasters via our community.

These are the top 5 mistakes I see podcasters making when trying to grow a show.

#podcasting
1. Putting too much focus on producing more content.

So many "gurus" teach that cumulative monthly downloads is the number to worry about and so, they teach "publish more".

Fix: get better at producing *quality* content that stands out (thanks @amahnke for this inspiration).
2. Chasing downloads, not people.

Podcasters want marketing to be quick and easy. It's not. It's hard to find one listener yet far easier to ask them to find your next listener.

Fix: spend time building relationships and community. @Podchaser & @PodcastMovement do this well.
Read 7 tweets
Mark Asquith, That British Podcast Guy Profile picture
30 Jun 20
Being an “entrepreneur”: a thread.

First up, that term has become so overused by internet “gurus” that it’s desensitising. In fact, in my experience 90% of people who call themselves entrepreneurs are more worried about the tag than doing the work. The remaining 10% just do it.
They aren’t worried about the title, they’re worried about creating, talking to and learning from people and being curious enough, tenacious enough and gracious enough to keep growing.

Most are simply doing what they love but don’t mistake that for not working hard.
It’s a risk, always. You’re the first in, the last out; you’re the one pulling long haul flights and the one who is accountable.

But no one is ever as hard on you as you are on yourself. That’s ok. It’s why your 75% outperforms everyone else’s 130%: you’re wired to push.
Read 7 tweets

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