I truly believe that @CaptivateAudio is the #podcasting platform of choice for the serious independent podcaster looking to grow and monetise their audio influence.
There's clear space between what we do and what other hosts do and...
...rather than reskin old stuff & brand it as "innovation" or implement free podcasting tactics to pat ourselves on the back for investors, we actually choose to push the boundaries of what a podcast management system should be & do our best to lead from the front.
That's why...
...today we launched the final building block on our journey to AMIE.
Today we launch the podcast industry's first EVER automatic podcast cross-promotional feed drop system and network features to EVERY podcaster using Captivate.
You see...
...as "big" podcasting continues to go its own way, the power lies more and more with the serious independent podcast creator who wields audio influence in their niche. Today we made it easier than ever to harness and grow that influence through...
...a connected audio brand, connected reporting and the ability to double down on a niche that you occupy as a podcaster.
1/ Produce fewer #podcast episodes but grow your audience faster (with a framework to copy).
Cumulative downloads = the total number of downloads that your entire show has had for the period across all episodes.
Aka "the biggest number".
2/ As a marketer and software company founder, the biggest number is the one you keep an eye on and tell your mates about, but it's not the one that you focus on.
3/ As a podcaster, total downloads is our "big" number and it's the one that you see smattered all over sales pages for courses from gurus. They have achieved those numbers but in doing that it's often implied that it's that number that matters day-to-day as a podcaster.
First up, that term has become so overused by internet “gurus” that it’s desensitising. In fact, in my experience 90% of people who call themselves entrepreneurs are more worried about the tag than doing the work. The remaining 10% just do it.
They aren’t worried about the title, they’re worried about creating, talking to and learning from people and being curious enough, tenacious enough and gracious enough to keep growing.
Most are simply doing what they love but don’t mistake that for not working hard.
It’s a risk, always. You’re the first in, the last out; you’re the one pulling long haul flights and the one who is accountable.
But no one is ever as hard on you as you are on yourself. That’s ok. It’s why your 75% outperforms everyone else’s 130%: you’re wired to push.