Justin Banon @BosonProtocol Profile picture
Aug 17, 2021 18 tweets 14 min read Read on X
We've reached a major milestone in solving #dcommerce. A hard problem & gargantuan opportunity in #Web3. We raised $36M in funding, assembled a protocol dream team & designed the next version of @BosonProtocol - 'v1'. A DEX for anything.
Next blitzscale execution. A thread.
2/
@BosonProtocol our vision is to prevent a dystopian future where monopolies control commerce and value-farm us all.
Instead to enable decentralized commerce where people share in the value they create.
We aim to create thousands of millionaires instead of a few trillionaires
3/
As FAMGA eyes the #metaverse, @BosonProtocol represents core infrastructure for an open metaverse economy, by enabling open commerce between the metaverse and the universe.
@jamie247 @pierskicks @TimSweeneyEpic @RyanCrucible @ballmatthew @RaoulGMI
theverge.com/22588022/mark-…
4/
The prize for decentralizing commerce is gargantuan, but the problem of connecting smart contracts to real world commerce is very hard.
5/
Real World Asset problem.
If I tokenize my car and you buy the token, how can you be sure that you will receive the car (or your money back)?
To solve this problem requires significant resources: financial, human and intellectual.
6/
It requires the the greatest minds across:
- protocol design: how to design a protocol to enable commerce without intermediaries?
- Legal engineering:how to immunise the system against legal risk?
- game theory: how to design incentives compatible with our objectives?
7/
To April we raised $36M in the $BOSON token sale, from an amazing community & investors including: @OVioHQ @animocabrands @FBGCapital @WalshWealthVC @dao_duck @MoonwhaleV @rarestonecap @CapitalVendetta @NGC_Ventures @Pluto_Digital @G1_Ventures @LotusCapital1 @Titans_ventures
8/
We used this funding to assemble a protocol design dream team:
9/
Legal Engineering:
Legal guidelines for Web3 are constantly evolving. As @BosonProtocol is interfacing with the real world, staying compliant is essential.
Guiding us through this uncharted territory, @yaoeo & @silkenoa joined us as some of the best legal engineers in Web3
10/
Protocol Design:
In facilitating the exchange of real-world goods & services, designing the protocol is a unique challenge.
With a wealth of experience in ETH2 consensus research + in depth smart contract architecture, @adiasg & @mudgen bring expert knowledge to the team
11/
Game Theory:
When designing an escrow & payment system, getting the incentives right is essential.
Dr Akaki Mamageishvili & @zeynepgurguc connect protocol functionality with the right incentives for buyers & sellers and apply their extensive academic experience to Web3
12/
Together we have designed Boson Protocol v1 to be 3x simpler and 10x more powerful than Boson Protocol v0.
BP v1 is a DEX for anything.
Enabling trust-minimized exchange of digital, physical or on-chain assets as tradable NFT commitment tokens.
13/
In parallel to designing BP v1, the Leptonite p2p marketplace reference app has been built on Boson Protocol v0.
Deployed on @Ethereum Rinkeby test network, the application enables developers to get to grips with #dCommerce
14/
With the new protocol design complete, our focus has shifted to executing of our go-to-market strategy:
1. Beachhead - Metaverse Commerce MVP
2. Breakout - Metaverse Commerce Product
3. Mainstream - Decentralized Commerce Stack
15/
Our Metaverse commerce MVP - Portal enables brands to sell physical goods within a virtual lifestyle & commerce playground which connects the @decentraland metaverse with the universe
#bosonportal
bosonportal.io
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Next, we are developing a Metaverse Commerce Product that Enables brands to sell physical products in multiple Metaverses direct from existing e-commerce channels such as @Shopify, @Magento and @Woocommerce.
17/
Our ultimate destination is to disrupt existing #ecommerce with a decentralized commerce stack.
[#ecommerce devs- apply for funding to build this!]
medium.com/bosonprotocol/…
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We are solving a problem of global importance, gargantuan value & one of the hardest problems in Web3.
We have raised the funds, assembled the team and designed the solution.

Now we engage hyper blitzscale mode.

Join us!

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More from @JBanon

Apr 3, 2023
1/14
@BosonProtocol Masterplan 🧙‍♂️📜/ Part 2 Purpose | Mission | Progress 🗺️🧭✨
@BosonProtocol has a deep PURPOSE:
1) To divert from the current trajectory where commerce is captured by a few monopolies
- to a future where the value created by commerce is shared amongst the many
2/14
PURPOSE
2) To create a future where our children get the chance to become one of many commerce millionaires, 🪙💵
- instead of being milked by one of a few e-comm trillionaires. 🛑🐮🥛
3/14
Our THESES are:
> that civilisation will run on public blockchains (ty @trentmc0 🧙‍♂️⛓️)
> that it will become negligent to transact value in any other way 💱
Read 15 tweets
Mar 21, 2023
1/18🧵
@BosonProtocol Masterplan / Part 1
We live in a time when trust-based assets held in centralized financial institutions such as banks and CEXs are again failing; as they did during the financial crisis of 2008. This time we have a safe haven: Web3 enabled 'provable assets' Image
2/18
Trust-based assets are typically:
> undercollateralised
> weak promises
> issued by intermediaries
eg bank and CEX deposits

Whereas provable assets are:
> fully collateralised
> immutable commitments
> enforced by smart contracts
eg cryptocurrencies and #defi deposits
3/18
The last year's failures of banks, CEXs and hedge funds all represent trust-based promises which were broken, resulting in either depositors or taxpayers (via bailouts) losing out. In contrast, the provable assets of #Defi & crypto stood strong.
coindesk.com/layer2/2022/11….
Read 19 tweets
Apr 9, 2022
Gearing up for @BosonProtocol v2 launch. Sneak preview of draft copy & sketches. Feel free to comment/suggest. A thread... 🧵

*Boson Protocol the universal settlement layer for commerce*

Tokenize, transfer and trade any digital or physical Thing as an NFT.
*Autonomous exchange, without intermediaries*
@BosonProtocol's core exchange mechanism automates the commercial exchange of digital to physical assets. No centralised intermediaries, just autonomous code on Ethereum. We call this decentralized autonomous commerce. #dcommerce
*Transaction assurance*
@BosonProtocol's dispute resolution mechanism uses game theory to incentivise fairness and automate the resolution of the main payload of disputes. Input the payment amount in crypto – and receive the physical asset or your money back.
Read 12 tweets

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