We have often seen a caption "Red Bull gives you Wings".
Fact- Red Bull has the highest market share of any energy drink in the world, with 7.5 billion cans sold in a year (as of 2019).
What are their #marketingstrategy ?
#FridayMotivation @redbull @redbullindia Image
Authorities in France, Denmark, and Norway initially kept Red Bull from being sold domestically. However, as of 2014, it is on sale in all 27 member states of the European Union and in more than 167 countries around the world. Image
Red Bull focuses on three significant tactics to attract its target audience: Publishing awesome content, colossal publicity stunt, sponsoring or creating events. "They sent a man up 128,000 ft above the earth in a small ship and helium balloon and had him free fall out of it. " Image
Red Bull's marketing also includes multiple sports team ownerships (Formula One teams Red Bull Racing and Scuderia AlphaTauri, football clubs RB Leipzig, FC Red Bull Salzburg, FC Liefering, Red Bull Bragantino and New York Red Bulls), celebrity endorsements, and music. Image
Rather than following a traditional approach to mass marketing, Red Bull has generated awareness and created a "brand myth" through proprietary extreme sport event series such as Red Bull Cliff Diving World Series, Red Bull Air Race, Red Bull Crashed Ice, etc.
ALL WORKED. Image

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More from @ecell_ietdavv

14 Aug
Entrepreneurship is a very attractive route for those who want the freedom to be their own boss and make an impact in the world. But anyone who wants to go down to this part have to develop certain skill sets. Here is a thread on the same
#enterpreneurship #SaturdayVibes Image
1) Communication :- It’s no secret that communication is an important skill for business people. Without the ability to communicate, i.e. pitch, educate, inspire, entrepreneurs cannot sell their products, gain support for their ideas, or raise venture capital. #Communication Image
2) Money Management:- Businesses exist to make money, which means entrepreneurs need to know how to manage their finances effectively. They need to understand cash flow - how much money comes in, how often, how accessible the money is, and how it is used. #Investment Image
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