I've had social posts reach 100,000+. I've had blog posts reach millions. I've created strategies that have made millions. All because:
I've studied Content Marketing for YEARS 🧠
Grab a coffee and enjoy 👉 Here are 23 resources and techniques for fast tracking your skills 🧵
Use Wayback Time Machine to See The Golden Era Of Marketing Forums 🧠
You can learn a TON by browsing through old marketing AMAs in forums like GrowthHackers. You can literally find old AMA's between the community and the CEO of Zoom discussing their growth plans. So valuable.
Study & Research The YouTube Archives 📺
Go to Google and type in "Interview [Brilliant Mind]" and listen to a bunch of their interviews. For example, you can go to YouTube and find a TON of @aprildunford interviews that will arm you with a ton of value.
Listen To The Early Podcast Episodes
You can find some marketing gold in podcast archives. The OG @intercom podcast had some heavy hitters on it but these episodes are rarely talked about today yet they dropped some serious fire 🔥
One of the biggest mistakes marketers make is staying in their own lane of marketing. We ONLY listen to marketing podcasts. We ONLY read marketing blogs. We ONLY follow marketers on Twitter. Huge mistake.
I'm seriously dating myself here but there is so much gold in the archives folks. You can browse through Slideshare and come across brilliant marketing slides that offer insight into some of the brightest minds.
Study The Psychology Of Marketing 🧠
It's more important than most people think.
Here's a thread that I put together a while back that I think will help anyone working in this field:
Stay Inspired By Studying Curated Marketing Examples via @GoodMarketingHQ
Brilliant collection of marketing examples that you can use to stay inspired. Ranging from conversion focused efforts to great pricing ideas 👉 This is a great resource for any and all marketers to study.
Don't Forget To Study The World of "Distribution"
My saying is: "Create once. Distribute forever." This is the idea that content shouldn't live and die on the place it's published at that specific time. It should live for months (maybe years) to come.
You can make lifelong connections in these. A few good one's include Traffic Think Tank, Super Path, Growth Comet and Unicorn Think Tank.
I'm sure there are plenty more.
Steal Resources From The Best 📊👀
Who likes templates? Everyone. This resource from @niradotcom is absolute gold. More than 370 different templates for marketers that you can swipe and use.
Follow Creators And Makers On Social Media 🐦
We watch what we eat. We watch what we drink. But we don't watch who we follow close enough.
People ask me all the time what they should read, who they should follow and what they should study. Hopefully this list has offered you a good starting point because the truth is... They journey is never over.
Keep learning. Keep studying.
If you've made it this far, it's likely you're my kinda people so follow @TheCoolestCool (that's me) and let's stay in touch. I tweet about marketing, SaaS, growth and occasionally the Fresh Prince of Bel Air.
Stay up, be kind and be well ✌🏿
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We took 100 SaaS sites and analyzed their marketing approach to design.
Grab a coffee, bookmark it and enjoy the thread 🧵
Here’s what we learned studying 100+ SaaS sites.
98% Of Brand Logos Are On The Left
The placement of the logo on the top left of a website is a common design best practice.
It’s an approach that most designers use inside of SaaS and outside of SaaS. But sometimes brands will switch things up and go in the middle like this:
Most SaaS Websites Are Mobile Responsive
The world runs on mobile. In April 2021, 56% percent of all web traffic came through mobile phones. 📲
Mobile responsive sites are a great way to ensure you don’t deliver broken experiences for people on a desktop or visiting on mobile.
It's when a brand has invested so strategically into content & SEO that they captured space in the SERP for the vast majority of search terms associated with their market & ideal customers.
How do you do it? 👇
A brand that has built an SEO moat is a brand that establishes itself as an authority in the eyes of Google and can extract value from the global search behaviours of people around the world.
To get value. You must give value.
That's where it starts.
Creating valuable content.
Salesforce has an SEO moat.
You search “CRM” – Salesforce shows up in the top 3 results. Type “marketing automation” – Salesforce shows up in the top 4. Type “CRM software” or “CRM system” and once again they're in the top 4. And so on, and so on.
But there’s more myths in marketing than almost any industry.
Myths about SEO, content, growth and email.
I’m going to bust them.
Grab a coffee, save this thread and dive in 🧵
Here’s the myths holding many marketers and brands back:
More Content = More Traffic
This isn’t true. You can publish 200 blog posts a year and still not come close to generating as much traffic as another blogger in your niche who publishes 20 posts a year but has unlocked amazing distribution.
You need to remember this.
Ranking # 1 Is All That Matters
The top search results for a phrase in New York is often different from the top search result in Stockholm.
Even when they’re not localized…
The SERP is always changing. You could be ranking at the top one day and ranking fourth the next.