I've had social posts reach 100,000+. I've had blog posts reach millions. I've created strategies that have made millions. All because:

I've studied Content Marketing for YEARS 🧠

Grab a coffee and enjoy 👉 Here are 23 resources and techniques for fast tracking your skills 🧵
Use Wayback Time Machine to See The Golden Era Of Marketing Forums 🧠

You can learn a TON by browsing through old marketing AMAs in forums like GrowthHackers. You can literally find old AMA's between the community and the CEO of Zoom discussing their growth plans. So valuable.
Study & Research The YouTube Archives 📺

Go to Google and type in "Interview [Brilliant Mind]" and listen to a bunch of their interviews. For example, you can go to YouTube and find a TON of @aprildunford interviews that will arm you with a ton of value.
Listen To The Early Podcast Episodes

You can find some marketing gold in podcast archives. The OG @intercom podcast had some heavy hitters on it but these episodes are rarely talked about today yet they dropped some serious fire 🔥

One of my favs: intercom.com/blog/podcasts/…
Study The Marketing Classics📚

These aren't 'content' books but they're value packed:

Scientific Advertising: amzn.to/2X6WBa2
Ogilvy On Advertising: amzn.to/3A1Oslz
Building A Story Brand: amzn.to/3lfjS1D

More here:
Follow Creators From Other Industries

One of the biggest mistakes marketers make is staying in their own lane of marketing. We ONLY listen to marketing podcasts. We ONLY read marketing blogs. We ONLY follow marketers on Twitter. Huge mistake.

Follow other industries.
Join Facebook Groups With Other Marketers

Here are a few good ones:

We Optimize by @TaliaGw : facebook.com/groups/weoptim…
The Gary Halbert Copy Club: facebook.com/groups/garyhal…
Trends: facebook.com/groups/Trends.…
DGMG: facebook.com/groups/joindgmg
Learn From The Best Content 💻

Here are just a few of them: @2PMinc, @CommnThreadCo [Ecomm], @stratechery [Tech], @Similarweb, @ahrefs, @Moz [SEO], @copyhackers, [Writing], @FoundationIncCo [B2B], @sparktoro [Influence], @TrapitalMedia, @tpinsights [Culture] and so much more.
Go Through The SlideShare Archives 💻👀

I'm seriously dating myself here but there is so much gold in the archives folks. You can browse through Slideshare and come across brilliant marketing slides that offer insight into some of the brightest minds.
Study The Psychology Of Marketing 🧠

It's more important than most people think.

Here's a thread that I put together a while back that I think will help anyone working in this field:
Stay Inspired By Studying Curated Marketing Examples via @GoodMarketingHQ

Brilliant collection of marketing examples that you can use to stay inspired. Ranging from conversion focused efforts to great pricing ideas 👉 This is a great resource for any and all marketers to study.
Don't Forget To Study The World of "Distribution"

My saying is: "Create once. Distribute forever." This is the idea that content shouldn't live and die on the place it's published at that specific time. It should live for months (maybe years) to come.

Join Marketing Slack Communities 💻

You can make lifelong connections in these. A few good one's include Traffic Think Tank, Super Path, Growth Comet and Unicorn Think Tank.

I'm sure there are plenty more.
Steal Resources From The Best 📊👀

Who likes templates? Everyone. This resource from @niradotcom is absolute gold. More than 370 different templates for marketers that you can swipe and use.
Follow Creators And Makers On Social Media 🐦

We watch what we eat. We watch what we drink. But we don't watch who we follow close enough.

Follow @ccmarce_writes @amandanat @businessbarista @CarrieRosePR @TrungTPhan for content gold.

And everyone here:
That's way more than 23 resources.

People ask me all the time what they should read, who they should follow and what they should study. Hopefully this list has offered you a good starting point because the truth is... They journey is never over.

Keep learning. Keep studying.
If you've made it this far, it's likely you're my kinda people so follow @TheCoolestCool (that's me) and let's stay in touch. I tweet about marketing, SaaS, growth and occasionally the Fresh Prince of Bel Air.

Stay up, be kind and be well ✌🏿

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More from @TheCoolestCool

25 Aug
B2B Marketing Lessons 💻

I’ve helped SaaS companies create a content culture that drives:

Millions in revenue. Millions in leads. And millions in visits.

Grab a coffee, save this thread and dive in 🧵

Here’s the stuff they didn’t teach us in school but really should have...
B2B Marketing Is More Similar To B2C Than Most People Think

It might not always feel as sexy as selling Yeezys or the latest Fenty line but at the end of the day — You’re still selling to people.

People who have challenges and are on the hunt for solutions.
Top Of Funnel Marketing Isn’t Always Needed To Create A Massive Company

Some marketers will hate me for this BUT… It’s true.

Some businesses make a ton of money on the back of just sales teams & a good product that fills a gap.
Read 14 tweets
29 Jul
Is it just me or do all SaaS sites look the same?

The @FoundationIncCo team wanted to find out.

We took 100 SaaS sites and analyzed their marketing approach to design.

Grab a coffee, bookmark it and enjoy the thread 🧵

Here’s what we learned studying 100+ SaaS sites.
98% Of Brand Logos Are On The Left

The placement of the logo on the top left of a website is a common design best practice.

It’s an approach that most designers use inside of SaaS and outside of SaaS. But sometimes brands will switch things up and go in the middle like this:
Most SaaS Websites Are Mobile Responsive

The world runs on mobile. In April 2021, 56% percent of all web traffic came through mobile phones. 📲

Mobile responsive sites are a great way to ensure you don’t deliver broken experiences for people on a desktop or visiting on mobile.
Read 15 tweets
13 Jul
Unlocking an SEO moat is SaaS marketing goals.

What is it?

It's when a brand has invested so strategically into content & SEO that they captured space in the SERP for the vast majority of search terms associated with their market & ideal customers.

How do you do it? 👇
A brand that has built an SEO moat is a brand that establishes itself as an authority in the eyes of Google and can extract value from the global search behaviours of people around the world.

To get value. You must give value.

That's where it starts.

Creating valuable content.
Salesforce has an SEO moat.

You search “CRM” – Salesforce shows up in the top 3 results. Type “marketing automation” – Salesforce shows up in the top 4. Type “CRM software” or “CRM system” and once again they're in the top 4. And so on, and so on.

This is called an SEO moat.
Read 9 tweets
28 Jun
Myth busters was a good show.

But there’s more myths in marketing than almost any industry.

Myths about SEO, content, growth and email.

I’m going to bust them.

Grab a coffee, save this thread and dive in 🧵

Here’s the myths holding many marketers and brands back:
More Content = More Traffic

This isn’t true. You can publish 200 blog posts a year and still not come close to generating as much traffic as another blogger in your niche who publishes 20 posts a year but has unlocked amazing distribution.

You need to remember this.
Ranking # 1 Is All That Matters

The top search results for a phrase in New York is often different from the top search result in Stockholm.

Even when they’re not localized…

The SERP is always changing. You could be ranking at the top one day and ranking fourth the next.
Read 15 tweets
16 Jun
I’ve had blog posts reach thousands and earn hundreds of thousands.

The key?

Copywriting & content marketing fundamentals.

Grab a coffee, bookmark this one and enjoy the thread 🧵

Here’s some copywriting tips to create blog posts & essays that unlocks ridiculous returns:
Keep The Skim Readers Hooked

Some people will read the text under each paragraph in this thread. Some people will skim right over them and just digest the first line.

Create content for both of these readers to maximize shareability.
Use Bucket Brigades Often

Hear me out:
Here’s the thing:
But that’s not all:
You might be thinking:
You’re probably wondering:

All of these sentences lure people into wanting and reading more.

Why? Because here’s the thing:

See what I did there? 👀

It keeps you scrolling
Read 15 tweets
4 Jun
I’ve helped companies earn millions from content marketing over the last 5 years.

It’s an art & a science.

Grab a coffee, save this thread and dive in 🧵

From up & coming startups to the giants — here’s some underrated thoughts on how SEO & content can drive sales.
DON’T IGNORE THE “BORING” CONTENT

Most marketers go to conferences and hear speakers talk about the campaigns that generated 2M visits. These get all the buzz.

But what’s more interesting is the case study that earned $2M in revenue.
DATA DRIVEN CONTENT DRIVES LINKS AND PRESS

If you can get your hands on interesting data — You can quickly become a journalists best friend.

The key?

Find ways to make the data tell a story that is compelling, shocking, reinforces biases or is triggering.

Media will listen.
Read 22 tweets

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