10. The more varied the topics you tweet about, the more difficult it is to get followers because the less likely each tweet is to be relevant to the same audience.
11. The more you share other people's tweets, the more likely they are to share yours and the more likely you are to reach new people.
12. Follower growth is a result of shares and shares come when you tweet things other people want to say.
13. Use Quote retweet instead of a regular retweet when sharing because that puts your comment and profile into people's feeds instead of just the original tweet from someone else's profile.
14. Your followers should get more value out of following you than you get out of them.
15. If your following isn't growing, there's a reason and that reason is probably your tweets.
16. The more DM conversations you have with people, the more people the Twitter algorithm will show your tweets to, which means the more opportunity you'll have to get new followers.
17. Your number of followers isn't as important as the number of people who actually care what you have to say.
18. You get followers by getting attention and you get attention by not doing what everyone else does.
19. Know who you want to follow you and what those people want.
20. Don't be afraid to ask people to follow you, but don't ask them without giving them a reason to say yes.
21. Every tweet is an audition.
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Research found if you share a story, your audience shares the emotions of the characters and is likely to mimick the feelings and behaviors of those characters after the story ends.
2. Get to the point.
The less time it takes someone to “get” your idea, the more likely they embrace it.
A strong idea isn’t one which you can say a lot about, it’s one which you can convey WITHOUT saying a lot about it.