Want to build a powerful brand?

Read this thread.

Because I'm about to reveal 10 secrets to building a great brand according to @bobbyhundreds.

🧵👇
1. Put up or shut up.

Have something to say.

Everything your brand does and how it does it sends a message about what you stand for.

Stand for something.
2. The best selfie is an "otherie."

The best way to define who you are, is by what you're not.
3. Consistency consistently.

There's no shortcut to consistency and no substitute for it either.

As @bobbyhundreds says:

"Consistency is what separates the Right Nows from the Forevers."
4. Stay hungry, not thirsty.

Just because you can, doesn't mean you should.

Know the difference between love and lust.
5. Be the best at being YOU.

It's easy to lose your own voice and start to copy others.

But you can only be the best at being you.
6. Have heart.

You can get rich off your passion.

Your passions will determine your life's course, so make sure your heart is in the right place.
7. Kill 'em all.

It's you and your brand vs. the world.

Keep your friends close and don't seek the industry's respect.

Instead, do everything in your power to piss them off.
8. Don't listen to the feedback.

Feedback can break focus or concentration.

Everyone on the internet has a voice, but that doesn't mean they're right or that you have to listen to it.

Getting "Likes" and ❤️'s doesn't mean what you're doing is right for you.
9. Be forever young.

Youth is an attitude, not a number.

Be childlike in wonder. Be romantic in revolt.
10. Have fun.

Take your work seriously.

But take yourself frivolously.

Life isn't short, but the chapters are.

Enjoy every paragraph.
These brand building tips come from an article I originally shared in my For The Interested newsletter.

Want to get the next secrets of successful creators I share?

Reply and I'll send them to you.
And finally...

These powerful brand building ideas come from @bobbyhundreds who generously shared them in this must-read article 👇

thehundreds.com/blogs/bobby-hu…

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More from @jspector

13 Sep
It’s one thing to have a good idea.

It’s another to convince other people it’s good.

Here are 6 ways to get people to love your idea…

🧵👇
1. Start with a story.

There’s no better way to capture attention.

Research found if you share a story, your audience shares the emotions of the characters and is likely to mimick the feelings and behaviors of those characters after the story ends.
2. Get to the point.

The less time it takes someone to “get” your idea, the more likely they embrace it.

A strong idea isn’t one which you can say a lot about, it’s one which you can convey WITHOUT saying a lot about it.
Read 8 tweets
12 Sep
I’ve already made $1,000 from my free newsletter today.

And it’s only been 7 hours since I sent it.

Here’s how that happened…
I made $500 from the five ads I sell in my newsletter.

I made $480 from four people who bought annual subscriptions to This Is How I Do It for $120 each.

I made $30 from two people who bought “single” issues of This Is How I Do It for $15 each.

The takeaway is…
You can make good money from a “free” newsletter.

But your newsletter’s got to good.

It helps to have multiple products at different price points to offer.

Your products must deliver value and your audience must trust you.

It takes time (this was issue 273 for me).
Read 4 tweets
12 Sep
Every blog post or tweet thread you write can easily be turned into three.

If you structure them like a puzzle and use @melindacrow's Hat Trick Writing Strategy.

Here’s a thread about how to get more out of every idea you have...

🧵👇
1. Start with one idea.

Pick an idea you want to write about and start writing.

Simple enough, right?

Here’s where it gets interesting…
2. Pick one subhead you can expand on.

Ask yourself:

“What part of what I wrote would the reader like more information about?”

What section could be its own expanded post?

Congrats, now you’ve got two post ideas.
Read 8 tweets
11 Sep
Here's a thread on how @noahkagan hires great people.

It's a process he's used more than 10,000 times that's helped him grow @AppSumo into an empire.

And I'm not surprised it leads to amazing hires...

🧵👇
1. Create an exact list of the job's tasks.

Be specific.

Don't just say "content marketing."

Say "Write 1-2 blog posts a week."

For example, here's a list of tasks for an editor role he was looking to fill 👇
2. Write an AMAZING job description.

Bad job listings attract bad candidates. Great ones attract great candidates.

Describe a job you'd apply for or recommend to a friend.

Here's an outline of things to consider when writing the description, based on what Noah did with his 👇
Read 10 tweets
10 Sep
Here’s a thread on how @JamesClear uses Instagram to get newsletter subscribers.

It’s really smart…

🧵👇
1. His bio has a clear call to action to subscribe to his newsletter.

And his link goes directly to his newsletter signup page (as opposed to his website home page).
2. He has a story highlight specifically to showcase his newsletter and drive signups.
Read 7 tweets
9 Sep
You want more Twitter followers. I get it.

Here's a thread of one-sentence tips to help you get more followers.

Based on what's helped me attract 15,800 of them...

🧵👇
1. Don't use your Twitter bio to describe who you are - use it to describe the value people get from following you.
2. If you can't clearly explain why someone should follow you on Twitter, it's unlikely anyone will.
Read 22 tweets

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