It’s one thing to have a good idea.
It’s another to convince other people it’s good.
Here are 6 ways to get people to love your idea…
🧵👇
It’s another to convince other people it’s good.
Here are 6 ways to get people to love your idea…
🧵👇
1. Start with a story.
There’s no better way to capture attention.
Research found if you share a story, your audience shares the emotions of the characters and is likely to mimick the feelings and behaviors of those characters after the story ends.
There’s no better way to capture attention.
Research found if you share a story, your audience shares the emotions of the characters and is likely to mimick the feelings and behaviors of those characters after the story ends.
2. Get to the point.
The less time it takes someone to “get” your idea, the more likely they embrace it.
A strong idea isn’t one which you can say a lot about, it’s one which you can convey WITHOUT saying a lot about it.
The less time it takes someone to “get” your idea, the more likely they embrace it.
A strong idea isn’t one which you can say a lot about, it’s one which you can convey WITHOUT saying a lot about it.
3. Focus on the stakes, not the pain.
A CEO who doesn’t believe her company has a marketing problem is unlikely to fall in love with your solution to it.
Don’t just focus on what people want - focus on what they fear.
A CEO who doesn’t believe her company has a marketing problem is unlikely to fall in love with your solution to it.
Don’t just focus on what people want - focus on what they fear.
4. Sell results, not objectives.
No one cares about your idea - they care about the results it can generate.
Focus on benefits, not features.
No one cares about your idea - they care about the results it can generate.
Focus on benefits, not features.
5. Simple. Relevant. Clear. Vulnerable. Unique.
These five words are the closest you’ll get to a cheat sheet when it comes to getting people to love your ideas.
These five words are the closest you’ll get to a cheat sheet when it comes to getting people to love your ideas.
6. Don’t be afraid to say “I don’t know.”
Revealing you don’t have the answer to a question doesn’t reflect poorly on yourself or your idea — it shows people you’re honest and trustworthy.
You can always get back to people with an answer later.
Revealing you don’t have the answer to a question doesn’t reflect poorly on yourself or your idea — it shows people you’re honest and trustworthy.
You can always get back to people with an answer later.
These six ways to get people to love your ideas come from my For The Interested newsletter.
Each issue features secrets of successful creators.
Want an invite to get it?
DM me.
Each issue features secrets of successful creators.
Want an invite to get it?
DM me.
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