Reading this book edited by @melcef - it’s a fantastic introduction to corporate and business ethnography. 
I love book introductions where the editor basically sets out to map the entire field as @melcef does here: which books, which authors, which journals have been key in developing the field of corporate ethnography?
Moreover, Cefkin as the editor makes sure to include authors and chapters where corporate ethnography is not reduced to “on the field research to understand consumers and customers”. There’s SO MUCH MORE than that to corporate and business ethnography.
This is A VERY IMPORTANT POINT. Doing business anthropology or corporate ethnography does NOT mean selling out, or doing sloppy, poorly conducted research. It's not just about understanding what consumers want. Corporate ethnography is so much more, and it's a powerful tool.
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