The $TSLA European Q3 deliveries look set to prove one of the main $TSLAQ bear arguments, making the record-setting absolute deliveries irrelevant:
💠Q3 reveals the cannibalization of M3 by MY.
💠New model pipeline is now effectively empty.
A lethal combination!
Norway alone is soaking up 1/3rd of the 15k MY that @TroyTeslike estimates for all of Europe for Q3.
This can be attributed to pent-up orders that were supposed to be gradually filled from Brandenburg factory. So this won't be repeated in Q4.
But Norway is always special case.
How about Netherlands, where subsidies have been stable throughout 2021?
There, M3 registrations have fallen to the bottom of top 20. $TSLA overall only manages 6th place at < 6.0% market share.
Netherlands is wealthy and prosperous relative to European average.
What explains this poor showing in NL?
(1.2% of @TroyTeslike EU estimate vs. 4% of EU population)
💠Dutch sense of value for money (not same as being stingy)?
💠Brand destruction due to negative press?
💠Operational issues?
💠Tax rule limitations for company cars?
And why is MY not selling better than M3 in Spain, the other country for which we have daily registration data?
Seems like price tag is the main issue here: look how Audi is doing relatively poorly, while Kia, Renault and Hyundai are top 5 brands. Very different from Norway!
Even @TroyTeslike sees a (small) sequential drop in absolute Q4 EU deliveries over Q3, integrating some cannibalization.
If pent-up MY demand had any impact on Q3 then @TroyTeslike 's Q4 numbers for Europe are too optimistic.
Only China has the potential to compensate.
Can Musk stoop even lower over there? Sure he can, but sequential drops in US and EU in Q4 over Q3 would weigh on investor sentiment regardless.
$TSLAQ
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So where are we again in the $TSLA European Q3 delivery cycle?
Why, we are at the point where "in transit" inventory has become local, but not all those local cars have been matched to order yet. So close to end of quarter...
Time to get out the *** DISCOUNTS !!! ***
These M3 LR for Swiss market are now labeled as "demonstration model" even though they have no miles on them.
The LR MIC was already 2000 CHF cheaper due to Chinese battery and slightly lower range.
Now the discount is almost 4000 CHF or over 7%!
Another approach is to sell real demo models, or test drive cars, with some miles on them, at discount.
That is what is happening in UK right now:
Discount is about 7% for LR, 5% for P models, all produced in Q2.
Elon tweets about FSD not simply to pump the stock.
Seems like with all those recent price cuts, FSD makes the difference between selling 2020 inventory at a profit of a loss, both in case of new or used car.
Let's look at just one particular *used* VIN in 🇨🇭 :
There are still 17 used M3 on offer in 🇨🇭, and 6 of them are loaded with FSD. In early February that FSD option was basically valued at zero.
At same time only 2 new inventory car had FSD option, see earlier tweet
Dear $TSLAQ please take your eyes off the stock price and back onto the one single item that matters rn:
CASH ON HAND!
Even if we have no direct reading we can infer qualitatively from the delivery report, current inventory levels and regional disparities in that inventory.
As @fly4dat has extensively reported, EU Q2 deliveries were weak.
China +/- as expected.
US stronger than even @TroyTeslike expected but then @Paul91701736 gives us proof of inventory in US.
As I reported before $TSLA dropped prices on used cars in its inventory to liquidate by EOQ. Needed that cash!
Today, between D, FR and CH, $TSLA lists a total of *7* available cars, all of them used. That is nothing. No new models, only used cars.
🔹BAFIN role will be kept hidden while
🔹Eichelmann will take credit for forcing change,
🔹acting as supervisor of MB, much like Robyn Denholm is supposed to supervise @elonmusk