Thread by @dbustac

Reddit is a goldmine for writers.

If you know how to use it right, you can find thousands of:

• Content ideas
• Potential niches
• Engaging readers

But you need a process.

Here's @gregisenberg's framework for leveraging Reddit as a digital writer 🧵

Reddit is a community of communities with 52M+ daily active users.

People go there to find like-minded thinkers and talk about the things they truly care about.

And since it's a pseudonym platform,

These folks share real questions, struggles & goals in their fave subreddits.

This makes each subreddit a potential goldmine for 1000s of niches you can build an audience around.

And, of course, for pre-validated content ideas.

The trick is spotting the most promising ones.

So here’s @gregisenberg's 6-step process:

Step 1: Find a promising subreddit

It should meet these 4 criteria:

• Fast growth
• +50k subscribers
• You’re passionate about it
• You have an unfair advantage*

* Your curiosity or obsession with the topic/space can def be an unfair advantage.

Step 2: Join the subreddit

But don’t just lurk.

Become both an anthropologist & a valuable member of the community.

Some tips:

• Ask & answer questions
• Share valuable resources
• Learn to speak their language
• Study the posts they resonate with

Step 3: See what they want

Look for recurring themes & patterns.

Take notes as you explore, engage and immerse in the community.

And be on the lookout for common:

• Problems
• Complains
• Recommendations

Step 4: Build a closer space for communication

Once understand them better, you want to start creating more intimate relationships.

So create a more curated & less noisy place for them to hang out.

It can be a Telegram, a Discord, a Slack.

Whatever they feel more comfortable with.

Your goal is to make it feel as their own special corner of the internet.

Step 5: Write something for them

So now that you:

• Speak their language
• Understand their problems
• Know what they care about

It’s time to start writing.

Your goal is to write something that speaks *directly & specifically* to them.

Step 6: Write on top of what you wrote

The process doesn’t end after publishing that 1st piece.

Now you got to:

• Seek & gather feedback
• Learn from it
• And iterate

The key here is to get the community as involved & engaged as you can in this iteration process.

And that's it!

If you want to dive deeper into @gregisenberg's process, you should check this out 👇

This convo with @dickiebush & @nicolascole77 is filled with insights & golden nuggets:

And if you want to learn more powerful writing frameworks like this one, hop aboard the next Ship 30 for 30 cohort:

bit.ly/ship30october

6 steps to leveraging Reddit as a digital writer:

1. Find a fast-growing subreddit
2. Immerse yourself in the community
3. Study & look for common themes
4. Build a closer space to hangout
5. Write something for *them*
6. Community-driven iteration

Some tools to help you find fast-growing subreddits:

• redditlist.com
• subredditstats.com
• frontpagemetrics.com

What you should look for:

Explosive but steady growth.