The best communicators rule the world.

But 99% of people struggle to share their ideas in a clear & compelling way.

So here are 16 frameworks anyone can use to become a great writer, public speaker & storyteller 🧵
Write with a specific, one-person audience in mind.

It's counterintuitive - but if you try to write for everyone, you'll end up writing for anyone.

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When you try to write for everyone, your writing becomes shallow.

You sacrifice the nuance & subtle dynamics - losing what Hemingway called the Iceberg principle.

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Before writing anything ask yourself:

"How do I want my audience to feel?"

The stronger the emotion, the most memorable & compelling your writing will be.

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Storytelling is not about you, it's about your audience.

"If you can tell a story, people will like you.

If you can tell your story, people will love you.

If you can tell their story, people will do anything for you."

@RobbieCrab
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The Hero's Journey is great, but it's too complicated.

To make things easier, use the "Go-to Story" Framework.

Every story should have these 3 components: adventure, adversity & triumph.

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Many writers struggle to create resonance because they just tell factual truths.

Instead, learn to tell "Emotional Truths".

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Storyblending

No one cares if a story follows the "right" chronological order.

They only care if the story's good.

So you can connect stories from different times & moments to make it all feel more relatable & emotionally true.

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When a story is hard for people to relate to, use it as an open-loop hook.

Then, use the context and internal struggles to share an universal lesson.

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But avoiding giving away too much context as well.

Instead, drop your audience right in the middle of the action off the bat.

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There are 3 stages for becoming a great speaker (or writer):

1. Competence
2. Strategy
3. Tactics

The problem?

Most people focus on #3 & completely ignore the 1st two pieces.

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Ask subtle questions (& don't give your audience the answer).

Make them feel like they came up with it.

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Push yourself to practice conciseness.

If you learn to be concise, you'll become both a great writer & a great speaker.

h/t @jmikolay

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Don't write articles - write songs.

Vary the length of your sentences to add cadence. Play with white space, formatting & punctuation.

Musicality makes you memorable.

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The secret of the most eloquent speakers:

They write. A LOT.

Writing helps you crystalize & build a deep understanding of your ideas.

As a result, you become much more eloquent.

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Writing As 24/7 Customer Service

Use writing to create infinite copies of yourself (& your thinking).

Find the most common questions people ask you & write articles about them.

Next time someone asks you, share the article.

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“The music is not in the notes, but in the silence between.”

This is also true for great speeches.

The same way you learn to master your tone & your voice, learn to command silence.

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That's it!

These frameworks come from this webinar with @dickiebush, @nicolascole77 & @robbiecrab 👇

It's a must-watch for everyone trying to become a sharper communicator - check it out!

For more frameworks (& way more action), hop aboard the next Ship 30 for 30 cohort:

bit.ly/ship30october

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More from @dbustac

27 Sep
Reddit is a goldmine for writers.

If you know how to use it right, you can find thousands of:

• Content ideas
• Potential niches
• Engaging readers

But you need a process.

Here's @gregisenberg's framework for leveraging Reddit as a digital writer 🧵
Reddit is a community of communities with 52M+ daily active users.

People go there to find like-minded thinkers and talk about the things they truly care about.

And since it's a pseudonym platform,

These folks share real questions, struggles & goals in their fave subreddits.
This makes each subreddit a potential goldmine for 1000s of niches you can build an audience around.

And, of course, for pre-validated content ideas.

The trick is spotting the most promising ones.

So here’s @gregisenberg's 6-step process:
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27 Aug
The worst way to learn how to build a business: paying $50K+ for an MBA.

The 2nd worst way: starting your *own* thing.

THREAD: The safest, fastest way to learn how to build a business 🧵
For the record: I don't have an MBA.

I'm a college dropout.

But I do have some close friends who paid absurd amounts of $ to get their fancy MBAs.

Wanna know what they learned?

How to run *other people's* businesses.
A little story...

I've been trying to build my own thing for a while.

I've tried a lot of things:

• Writing ebooks
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And last year I learned about the Creator Economy.
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25 Aug
Every online writer's dilemma:

Writing for vs Writing for
your audience yourself

Here are 7 mental models to help you find the balance, grow & enjoy the process 🧵
1/ Only write about things you're completely obsessed about.

Online writing is an endurance sport.

And forcing yourself to write interesting shit is not sustainable.

So the only way to keep at it over a long period is to write about things you're genuinely interested in.
2/ Write selfishly. Then, make it all about the reader.

The best writing is the product of a paradoxical mix:

Self-indulgent curiosity & empathetic packaging.

Go down your favorite rabbit holes to find ideas.

Then, give people reasons to care about them.
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A year ago, I was:

• Gaining weight
• Struggling to make $$
• Struggling to create every day

Then, I did 75 Hard & everything changed.

Here's the story 🧵
75 Hard is a mental toughness challenge.

For 75 days straight, you must:

• Follow a diet
• Take a progress pic
• Drink a gallon of water
• Read 10 pages of a book
• Not have alcohol or cheat meals
• Do 2 45-min workouts (1 outdoors)

It’s hard AF.

But that’s the point.
After completing the program, I was in great shape.

But that wasn’t the biggest benefit.

The most significant change happened in my mind.

This program had completely changed my mindset & the way I was living.

This new life philosophy boiled down to 5 core principles:
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23 Aug
The little-known secret to viral content & rapid audience growth:

Writing for emotion.

Here’s how Twitter’s fastest-growing writers create content you can’t help but share 🧵
Twitter is arguably the easiest platform to build an audience on.

All because of the "retweet" button.

Every time someone RTs your content, you're accessing a new audience of readers that can RT you again.

This is the perfect breeding ground for virality.
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Creating shareable content.

People only share stuff that touches them on an emotional level.

So whenever you have a content idea, slow down & ask yourself:

"What emotion do I want to elicit here?"
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The reason why 99% of aspiring online writers fail to start:

Vague intentions & wishful thinking.

Here are 2 strategies from @JamesClear's Atomic Habits to help you stop procrastinating & finally start writing online:
To start building an online writing habit, you must cut out all the vague, wishful thinking.

And replace that with an actionable, specific plan.

Your plan needs to make it *obvious* when, where & how often you're going write.

Here's how you do it:
Strategy #1: Implementation Intention

In 2001, a group of British researchers did an experiment.

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They split them in 3 groups.
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