Thread by @GrammarHippy

How to DOMINATE an industry using only two words.

Did you know…
That you could take the biggest content creators on Twitter…

And beat them at their own game?
They might hate me for this…

But they’ll gain a lot more by reading this 👇

>>> A Thread 🧵 <<<

I promised you can do this with two words.

Here they are.

• Positioning
• Awareness

That’s all you need.
Lemme explain how.

But for this we’ll need to take an industry as an example.

Let’s take cold emails as an example for an industry.

Fair?
Here it is:

If we look at the cold email industry we’ll see a few big dogs.

But…
What are they selling?

They’re selling “how to do cold emails”.

And.. Who are they selling to?

They are selling to people who are aware.

They’re aware of a solution called cold emails.
So…

If you would come in and try to sell cold email courses…
The current gurus would eat you alive.

You’re playing their game after all…
And they play it best.

But…

What if you sold the same product…

But with different positioning?

What if you went one step back on the awareness level?

So… people who are looking for clients but are UNAWARE of cold emails being a solution?

Like my audience for example…

What if you sold “a way to get clients”…

And not “get clients with cold emails”?

See the difference?
Awareness level.

So just for fun - an example of how this would work.

Here’s a headline you would write if you were selling cold emails for aware people:

How to send cold emails that get a 79% open rate and generate warm responses that turn into clients.

Here’s a headline you would write if you were selling cold emails for unaware people:

Discover the new way the big agency owners are getting high ticket clients without running ads or using their network.

See the difference?
Same product.
Different audiences.

Also…

You have to understand.
The LOWER on the awareness scale you go - the MORE audience there is.

Consequently the more money there is to be made.

But wait. There’s also this:

The easiest clients to get are at the awareness level the gurus are playing it.

The aware audience.
So…

Eventually you’ll want to position yourself there.

Least amount of work with most amount of aware audience = easiest sell.

But being new…
Sometimes…
You have to work more.

And that’s okay.
But you can do another thing…

You can go ANOTHER awareness level down:

What if you sold to people who aren’t even looking to get clients using cold emails…

At all…

How would that look like?

You’d just have to educate them on the fact they can “make money” using something new to them.

This is the lowest awareness level.
And this means:

Biggest amount of audience = biggest amount of money to be made.

But…

Biggest amount of effort.

And one last thing:

You could segment your audiences more.

Here’s an example…
If you’re selling cold emails you could contact a person like me.

And tell me this: “I’ll teach your audience of copywriters to get high ticket copy clients”.

Which I would be happy to respond to: “sure”.

Because…

People like me sell copywriting.

But not client acquisition.
So if you could solve that part for my audience?

I’d be very grateful.

And I’d happily market you to my audience.

And if you see that it works… you can scale to the moon:

Just find other copywriters with audiences.

Tell them this: “ I did it with @GrammarHippy and it worked.

We got his audience X result.

Do you wanna do the same with your audience?”

And viola. A whole new audience opens up. Which you don’t have to compete on.

Makes sense? Now

Do this:

Follow @GrammarHippy for more copywriting and business content.