The last sales page I wrote sold $600,000. But…
The first version sold $0.
This forced me to learn how to fix a sales page that doesn’t sell. So…
Here are the 8 ways you can use yourself.
>>> A Thread 🧵 <<<
The first version sold $0.
This forced me to learn how to fix a sales page that doesn’t sell. So…
Here are the 8 ways you can use yourself.
>>> A Thread 🧵 <<<
Let me be honest with you.
If you don’t understand this…
Stop reading:
Click -> View -> ATC -> IC -> Pur
Why?
Because if you don’t know your numbers… not even god can help you.
So let’s quickly break it down first and then move to the techniques themselves:
If you don’t understand this…
Stop reading:
Click -> View -> ATC -> IC -> Pur
Why?
Because if you don’t know your numbers… not even god can help you.
So let’s quickly break it down first and then move to the techniques themselves:
Click -> View
Where a person clicks on your link to get to the sales page.
View -> ATC
From landing on your page to clicking the “Add to Cart” button
ATC -> IC
From clicks the Add to Cart button to getting to the Initial Checkout page
IC -> Pur
Last step of the purchase.
Where a person clicks on your link to get to the sales page.
View -> ATC
From landing on your page to clicking the “Add to Cart” button
ATC -> IC
From clicks the Add to Cart button to getting to the Initial Checkout page
IC -> Pur
Last step of the purchase.
Why do we need to know this?
Because those are clues.
Knowing the numbers between each stage will allow us to find the sticky point and fix it.
Makes sense?
Now… here’s the kicker:
Even without any techniques - you can guess the problem based on the numbers. Lemme show you:
Because those are clues.
Knowing the numbers between each stage will allow us to find the sticky point and fix it.
Makes sense?
Now… here’s the kicker:
Even without any techniques - you can guess the problem based on the numbers. Lemme show you:
Click -> View
100 Clicks.
30 Views.
What’s the problem?
One of two things:
1. Irrelevant traffic (clicked by mistake)
2. Slow page load
Easy. Right?
100 Clicks.
30 Views.
What’s the problem?
One of two things:
1. Irrelevant traffic (clicked by mistake)
2. Slow page load
Easy. Right?
View -> ATC
100 Views.
1 ATC.
This may be caused by a big variety of problems.
It could be the hook…
The copy itself…
The price point…
And many more elements.
This is why most of our techniques below will help with this step.
100 Views.
1 ATC.
This may be caused by a big variety of problems.
It could be the hook…
The copy itself…
The price point…
And many more elements.
This is why most of our techniques below will help with this step.
ATC -> IC
10 ATCs.
5 ICs.
We’re losing people from clicking a button to moving to the next page??
Either a technical problem or load time.
Most likely tech problem.
10 ATCs.
5 ICs.
We’re losing people from clicking a button to moving to the next page??
Either a technical problem or load time.
Most likely tech problem.
IC -> Pur
10 ICs.
2 Pur.
Only 20% conversion rate on the checkout page?
One of three problems:
1. Showed ATC button before building enough value.
2. Payment gateway (or currency) not fitting your geo-targeting.
3. Technical problem with the payment gateway.
So…
10 ICs.
2 Pur.
Only 20% conversion rate on the checkout page?
One of three problems:
1. Showed ATC button before building enough value.
2. Payment gateway (or currency) not fitting your geo-targeting.
3. Technical problem with the payment gateway.
So…
As you can see…
We have most of our solutions solely based on numbers.
But what if we know the numbers…
And it’s still not enough?
In this case we need to get outside help.
More specifically - those techniques:
We have most of our solutions solely based on numbers.
But what if we know the numbers…
And it’s still not enough?
In this case we need to get outside help.
More specifically - those techniques:
1. Find someone in your target market and show him or her the page.
“Oh come on George. Who’s gonna do that?”
I know. I thought so too.
But there’s a reason I listed this as first technique.
It works wonders.
Try.
Fixed my page within one conversation.
“Oh come on George. Who’s gonna do that?”
I know. I thought so too.
But there’s a reason I listed this as first technique.
It works wonders.
Try.
Fixed my page within one conversation.
2. Change the hook + lead.
Try changing the headline and the first ~20% of the copy on the page.
If there’s a problem with the copy - it’s probably there.
Try to use a completely different angle.
Check view -> ATC after you’ve changed.
Try changing the headline and the first ~20% of the copy on the page.
If there’s a problem with the copy - it’s probably there.
Try to use a completely different angle.
Check view -> ATC after you’ve changed.
3. GTMetrix
Run your site in there.
See how fast (or slow) it loads.
Sometimes numbers won’t show you… but you’re not getting sales because your page isn’t loading.
Optimize photos (shrink them) if it’s slow + remove scripts.
Run your site in there.
See how fast (or slow) it loads.
Sometimes numbers won’t show you… but you’re not getting sales because your page isn’t loading.
Optimize photos (shrink them) if it’s slow + remove scripts.
4. Show your page to a fellow copywriter
Sometimes we’re so deep into something…
We miss the most obvious things.
Try this.
It helps a lot.
In fact… I show every single page I write to at least one more copywriter before launching.
Sometimes we’re so deep into something…
We miss the most obvious things.
Try this.
It helps a lot.
In fact… I show every single page I write to at least one more copywriter before launching.
5. Use a recording software.
Install a “spy” on your site that lets you see the recordings of the users.
You can see their behavior and easily see where they stop reading or where they exit.
A good one is “fullstory”.
Install a “spy” on your site that lets you see the recordings of the users.
You can see their behavior and easily see where they stop reading or where they exit.
A good one is “fullstory”.
6. Add a timer
You will not believe how many pages this one fixed for me.
I literally had a page that sold nothing… then we added a timer…
That page went on to sell 6 figures. Same audience and same platform.
The only difference?
Timer.
You will not believe how many pages this one fixed for me.
I literally had a page that sold nothing… then we added a timer…
That page went on to sell 6 figures. Same audience and same platform.
The only difference?
Timer.
7. Change your offer
And I can not stress this enough…
This is probably the most common reason your sales page doesn’t sell.
If nobody wants what you’re selling…
Nothing will save you except for changing what (or how) you’re selling.
And I can not stress this enough…
This is probably the most common reason your sales page doesn’t sell.
If nobody wants what you’re selling…
Nothing will save you except for changing what (or how) you’re selling.
8. Change medium to product fit
I see this a lot.
People try to sell $2,000 products using sales pages…
This is just not how it works… usually…
You either sell it through a phone call or a webinar.
Got it?
Good.
Now…
I see this a lot.
People try to sell $2,000 products using sales pages…
This is just not how it works… usually…
You either sell it through a phone call or a webinar.
Got it?
Good.
Now…
Please note one thing.
I never said lower your prices.
And there’s a good reason…
Lowering your price is a race to the bottom.
Instead… make a better offer.
Or use the right medium.
Or improve your sales/copy skills.
Ok? And one last thing:
I never said lower your prices.
And there’s a good reason…
Lowering your price is a race to the bottom.
Instead… make a better offer.
Or use the right medium.
Or improve your sales/copy skills.
Ok? And one last thing:
Make sure to follow @GrammarHippy if you don’t want to miss more threads like this one.
Oh and don’t forget…
Writing such threads takes effort.
And a lot of time.
Make sure to help me spread the word…
I’d be really thankful.
Retweet the first tweet (this 👇)
Writing such threads takes effort.
And a lot of time.
Make sure to help me spread the word…
I’d be really thankful.
Retweet the first tweet (this 👇)
https://twitter.com/grammarhippy/status/1449788356309684231
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