For the weekends of #tweet100, I highlight a person in the #podcast space I think you should follow — someone who gives great advice & shares relevant resources.

Today, ✨@DamonaHoffman

Learn about Damona here👇👇
Damona spoke at @shepodcasts yesterday and was INCREDIBLE. Her keynote was concise, actionable, and presented information in a unique way.
Damona comes from a Tv production background and therefore really knows the art of the pitch. She is a dating and relationships coach. She hosts the podcast Dates and Mates. She’s also a contributor to @NPR’s Life Kit and hosts the @freshbooks podcast.
Damona documents her media appearances and readily shares how she got to where she is now and how you can leverage media to grow your podcast and personal brand.

• • •

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Keep Current with Arielle Nissenblatt (sounds like 'this and that')

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More from @arithisandthat

19 Oct
Having a social media presence for your podcast is necessary (and can even be fun).

But PLEASE know that it most likely won't bring you large-scale conversions from scrollers to listeners.

Here's what social media DOES do:

🧵🧵
✅Reminds your already-existing listeners that you have a new episode

✅Shows potential listeners that you're active on social, which is an indicator that your podcast is active

✅Gives a glimpse into the aesthetic of the show, visually, which is often an indicator of quality
✅If a potential listener stumbles upon your page and is served a well-placed link in your bio, it makes it easy for them to check out your show

✅Social is a big networking opportunity. Especially Twitter for podcasters.
Read 10 tweets
19 Oct
Very grateful to podcast conferences & the brands that sponsor them for supplying me with my t-shirt wardrobe for the 5th year in a row now.
Currently modeling the new @headlinervideo tee, which I snagged at @shepodcasts this past weekend.
Tomorrow's gonna be a @ResonateRecord t-shirt day at the gym. Shouts to @PodcastMovement for that one.
Read 5 tweets
24 Sep
"The very thought of 'relentless self-promotion' sounds anxiety-inducing to me. Any tips?"

That's a question we received yesterday during @SquadCastFM & @NCBalto72's workshop on avoiding burnout for podcasters.

Find my answer(s) in this thread👇👇

#tweet100
Here are a few things to AVOID when doing self promo things on social media:

1⃣Dropping links to your latest episode willy nilly w/ no explanation or context
2⃣Logging on once/day for the sole purpose of self-promo
3⃣Only following other podcast-related accounts
Here are some things you SHOULD do when self promoting on social:

1⃣Drop links/info when someone asks for a show/info in your niche.

Do that by following hashtags that pertain to your podcast's topic. Interact w/ those people. Become twitter friends. Make a name for yourself.
Read 9 tweets
22 Aug
Here’s what I do every week to promote @SquadCastFM’s podcast, Between Two Mics. This might be helpful for some of you indie podcasters out there 👇

Context: B2M is weekly and includes interviews between @Zach__Moreno & @RockwellFelder & podcast industry leaders.

🧵🧵
I transcribe every episode on @TrintHQ.

This is a relatively new development but we’re going to keep at it a. For accessibility of our content and b. For keyword optimization.

We post our @buzzsprout pod player and the transcript & show notes on our website on Tuesday. ✍️✍️
We create bright and clean graphics on @canva.

Most importantly, we optimize images based on where they’ll land. An image shaped for twitter won’t look great on insta or as an insta story. Canva’s got everything you need to optimize for platforms. 🎨🎭
Read 18 tweets
6 Apr
There is no podcast discoverability problem, you're just not subscribed to enough podcast recommendation newsletters.
Here are some of my favorite podcast recommendation newsletters...

(Feel free to add yours 👇👇)
Read 13 tweets
4 Apr
Creating a podcast without a network and/or huge budget is hard work. Marketing that podcast is even harder.

@zachthemack made it look easy with season 1 of his show, Greetings from Somewhere. Was it easy though? Of course not. Image
Greetings from Somewhere was featured in @vulture, @Discover_Pods, @Podnews, @outsidemagazine, @EarbudsPodCol, @washingtonpost, and so many more publications.

Zach hit up every possible PR outlet and was getting press left and right.
Now that season 1 of GFS is all launched, I wanted to chat with Zach and learn about his tactics. Zach has a lot of thoughts on creating, distributing, and marketing independent podcasts.

Are indie podcasts still viable nowadays when it seems like the whole word has a show?
Read 4 tweets

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