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Arielle Nissenblatt (sounds like 'this and that')

@arithisandthat

19 Oct

Having a social media presence for your podcast is necessary (and can even be fun).

But PLEASE know that it most likely won't bring you large-scale conversions from scrollers to listeners.

Here's what social media DOES do:

🧵🧵

✅Reminds your already-existing listeners that you have a new episode

✅Shows potential listeners that you're active on social, which is an indicator that your podcast is active

✅Gives a glimpse into the aesthetic of the show, visually, which is often an indicator of quality

✅If a potential listener stumbles upon your page and is served a well-placed link in your bio, it makes it easy for them to check out your show

✅Social is a big networking opportunity. Especially Twitter for podcasters.

Read 10 tweets

Arielle Nissenblatt (sounds like 'this and that')

@arithisandthat

19 Oct

Very grateful to podcast conferences & the brands that sponsor them for supplying me with my t-shirt wardrobe for the 5th year in a row now.

@headlinervideo

Currently modeling the new @headlinervideo tee, which I snagged at @shepodcasts this past weekend.

@ResonateRecord

Tomorrow's gonna be a @ResonateRecord t-shirt day at the gym. Shouts to @PodcastMovement for that one.

Read 5 tweets

Arielle Nissenblatt (sounds like 'this and that')

@arithisandthat

24 Sep

@SquadCastFM

"The very thought of 'relentless self-promotion' sounds anxiety-inducing to me. Any tips?"

That's a question we received yesterday during @SquadCastFM & @NCBalto72's workshop on avoiding burnout for podcasters.

Find my answer(s) in this thread👇👇

#tweet100

Here are a few things to AVOID when doing self promo things on social media:

1⃣Dropping links to your latest episode willy nilly w/ no explanation or context
2⃣Logging on once/day for the sole purpose of self-promo
3⃣Only following other podcast-related accounts

Here are some things you SHOULD do when self promoting on social:

1⃣Drop links/info when someone asks for a show/info in your niche.

Do that by following hashtags that pertain to your podcast's topic. Interact w/ those people. Become twitter friends. Make a name for yourself.

Read 9 tweets

Arielle Nissenblatt (sounds like 'this and that')

@arithisandthat

22 Aug

@SquadCastFM

Here’s what I do every week to promote @SquadCastFM’s podcast, Between Two Mics. This might be helpful for some of you indie podcasters out there 👇

Context: B2M is weekly and includes interviews between @Zach__Moreno & @RockwellFelder & podcast industry leaders.

🧵🧵

@TrintHQ

I transcribe every episode on @TrintHQ.

This is a relatively new development but we’re going to keep at it a. For accessibility of our content and b. For keyword optimization.

We post our @buzzsprout pod player and the transcript & show notes on our website on Tuesday. ✍️✍️

@canva

We create bright and clean graphics on @canva.

Most importantly, we optimize images based on where they’ll land. An image shaped for twitter won’t look great on insta or as an insta story. Canva’s got everything you need to optimize for platforms. 🎨🎭

Read 18 tweets

Arielle Nissenblatt (sounds like 'this and that')

@arithisandthat

6 Apr

There is no podcast discoverability problem, you're just not subscribed to enough podcast recommendation newsletters.

Here are some of my favorite podcast recommendation newsletters...

(Feel free to add yours 👇👇)

@bellocollective

.@bellocollective

bellocollective.com

Read 13 tweets

Arielle Nissenblatt (sounds like 'this and that')

@arithisandthat

4 Apr

@zachthemack

Creating a podcast without a network and/or huge budget is hard work. Marketing that podcast is even harder.

@zachthemack made it look easy with season 1 of his show, Greetings from Somewhere. Was it easy though? Of course not.

@vulture

Greetings from Somewhere was featured in @vulture, @Discover_Pods, @Podnews, @outsidemagazine, @EarbudsPodCol, @washingtonpost, and so many more publications.

Zach hit up every possible PR outlet and was getting press left and right.

Now that season 1 of GFS is all launched, I wanted to chat with Zach and learn about his tactics. Zach has a lot of thoughts on creating, distributing, and marketing independent podcasts.

Are indie podcasts still viable nowadays when it seems like the whole word has a show?

Read 4 tweets

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