Thread by @arithisandthat

Having a social media presence for your podcast is necessary (and can even be fun).

But PLEASE know that it most likely won't bring you large-scale conversions from scrollers to listeners.

Here's what social media DOES do:

🧵🧵

✅Reminds your already-existing listeners that you have a new episode

✅Shows potential listeners that you're active on social, which is an indicator that your podcast is active

✅Gives a glimpse into the aesthetic of the show, visually, which is often an indicator of quality

✅If a potential listener stumbles upon your page and is served a well-placed link in your bio, it makes it easy for them to check out your show

✅Social is a big networking opportunity. Especially Twitter for podcasters.

Here's how you can use Twitter for your show:

✨Use @_PodLink or @Linktree_ as place that link in your bio

✨Post threads when you have new episodes out. Don't link in your first post. Don't crowd your posts with too many things. Example in next tweet.

Don't tweet this:

New episode of Feedback with EarBuds out now. In this episode, I chat with Lauren Passell about all of the podcasts she listens to. Listen now!

#podcast #podcastrecommendations #podcastindustry #interview

podcasts.apple.com/us/podcast/bes…

Why?

There's too much going on. There's a link, a bunch of hashtags, & an explanation of the episode.

Instead, tweet out a thread, at least 3 tweets long, & spread out that tweet. Also, use 1 or 2 hashtags at most. They don't do much on Twitter anymore unless they're trending.

Here's how you can use Twitter for your show, continued...

✨Follow non-podcast accounts.
It can be tempting to follow other indie podcasters and interact with the. Do that.

But also:
✨Follow accounts in your topic area.
Interact with them. Meaningfully.

Bottom line: it's necessary to have a social media presence for your show.

But you don't have to be on every platform. Your content should differ from one platform to another. Your calls to action should differ from one platform to another.

Test out different types of posts on different social media platforms.

Don't be afraid to test things out, assess their success (or lack thereof), and make a decision as to whether or not to continue on that platform based on response. It's OK to delete and reprioritize.

Questions? Please let me know!

My DMs are open📩📩

#tweet100