The best way to get free, long-term distribution for your writing:

SEO.

Avoid these 7 common misconceptions to start unlocking thousands of views per day 🧵
But wait...

Before we get to it, I want to make sure you understand just how crucial SEO is:
You see?

Cool.

Now, let's dive in.
Misconception #1: “Length = Quality”

A "good" piece of writing is the one that solves a reader's problem in the most efficient way possible.

Some times that requires a long-form piece. Sometimes it doesn't.

Don't write long-form just for the sake of it.
Misconception #2: “SEO kills creativity”

A lot of writers say SEO ruins their creative process.

But this is a myth!

SEO helps you 1) validate and 2) better position your ideas.

It'll help you boost your good ideas and kill your bad ones faster.
Misconception #3: “SEO won’t pay off quickly”

Yes, actually that's true.

But that's not a reason to avoid it - it's a reason to start sooner.

Great SEO will save you hundreds of hours in the long-term.
Misconception #4: “SEO is saturated!”

Yes, SEO is more competitive than it was 10 years ago.

But it's not saturated.

To give you an idea, 90.63% of pages get NO organic search traffic from Google.
Misconception #5: “SEO is complicated”

You can boil down all the good SEO advice out there to 3 simple principles:

• Credible (high quality)
• Relevant (to the query)
• Usable (for the searcher)

The algorithm will keep changing.

These won't.
Misconception #6: “SEO = keyword stuffing”

Yes, a lot of SEO writers do this.

But that doesn't mean you too need to do it to leverage Google's algorithm.

You can get great results by strategically adding keywords in your headline and throughout your article.
Misconception #7: “There must be search volume!”

Some SEO writers won't bother writing an article if there's not enough search volume.

Often, this is the right thing to do.

But if you really have something to say, you should - even if there's no search volume proving demand.
Every now and then, your intuitions can be right!

And, little by little, you'll start honing your gut.
That's it!

This thread was inspired by a recent webinar with @stephsmithio, @dickiebush and @Nicolascole77.

If you enjoyed it, you're going find this video extremely valuable as well:

And you can find for more free 🔥 frameworks to help you start writing online here:

startwritingonline.com
Avoid these 7 SEO misconceptions to start building free distribution for your content:

• SEO is saturated
• Length = Quality
• SEO kills creativity
• SEO is complicated
• SEO = keyword stuffing
• SEO won’t pay off quickly
• There must be search volume!

• • •

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More from @dbustac

17 Oct
I'm launching a crypto newsletter.

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I'd been flirting with this idea for the past ~3 months.

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Then, last month my wife and I went on a 16-hour road trip from Louisiana (where we're based) to Leadville, Colorado.
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Write with a specific, one-person audience in mind.

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When you try to write for everyone, your writing becomes shallow.

You sacrifice the nuance & subtle dynamics - losing what Hemingway called the Iceberg principle.

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Reddit is a goldmine for writers.

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And since it's a pseudonym platform,

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This makes each subreddit a potential goldmine for 1000s of niches you can build an audience around.

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The worst way to learn how to build a business: paying $50K+ for an MBA.

The 2nd worst way: starting your *own* thing.

THREAD: The safest, fastest way to learn how to build a business 🧵
For the record: I don't have an MBA.

I'm a college dropout.

But I do have some close friends who paid absurd amounts of $ to get their fancy MBAs.

Wanna know what they learned?

How to run *other people's* businesses.
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I've been trying to build my own thing for a while.

I've tried a lot of things:

• Writing ebooks
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25 Aug
Every online writer's dilemma:

Writing for vs Writing for
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Here are 7 mental models to help you find the balance, grow & enjoy the process 🧵
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A year ago, I was:

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Then, I did 75 Hard & everything changed.

Here's the story 🧵
75 Hard is a mental toughness challenge.

For 75 days straight, you must:

• Follow a diet
• Take a progress pic
• Drink a gallon of water
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• Not have alcohol or cheat meals
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It’s hard AF.

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