Want to know the secret to getting stuff done quickly? In a recent interview, @stephsmithio shared how she crossed $130K with an ebook, created a course in 20 days, and more.

Here's the TL;DR version.

Thread 👇
Some quick takeaways from the interview:
- Get things done quickly by making Parkinson’s law work in your favor.
- Make the best use of your time by working like a lion (not a cow).
- Clinging too tightly to who you think you are closes doors.
On resisting what would eventually make her profitable:

“It’s funny — I was really resistant to seeing myself as a content creator, even though it was clearly a big part of what I was doing and where I was finding success. Identity is so powerful.”
The question everyone should ask themselves:

“I think it’s important to ask yourself, 'When people ask for my help, what are they usually asking for help with?' The thing people asked me for help with most was content creation. And finally, I leaned into that request.”
On Parkinson’s law:

“...work expands to the time allocated to it. Some very disciplined folks might manage to complete things faster. But I, personally, am not one of those people. That’s why I like to set ambitious timelines. I gave myself 50 days to write the book.”
On delaying her PH launch:

“[If you] launch right when a product is ready... you’re hoping the PH launch will generate your success... In other words... you are relying on the success of a launch, instead of your audience creating the success of your launch.”
On letting people help her sell her book:

“Make it as easy as possible for people to help you. Have shareable assets within your book, whether it’s highlighted quotes or infographics. The quotes that I featured in my book were tweeted about much more widely than other parts...”
On pricing her book:

“One of the things that has been commented on the most, is my tiered pricing strategy, which meant the price went up as more people bought. This triggered scarcity and also helped me find the right price point/discounting mechanisms later.”
On creating a course in 20 days:

“Once I commit to a timeline, I go all in. It’s almost like I’m cramming for a test. The ambitious timeline meant several 3AM nights, but after the goal was reached, I could completely relax.”
On working “like a lion”:

“I’ve worked like this since I can remember, but I found @naval’s analogy a wonderful way of framing this: Lions rest for most of the day, but sprint when they need to, chasing after nutrient-dense meat... while cows graze on low-quality food.”
On narrowing your path to feedback:

“This book started as a tweet where I asked people if they would pay for it. It turned out in this case, the answer was yes. Sometimes it’s no! But this helps you get feedback quickly to ensure you’re on the right path.”
On keeping her day job:

“When I started creating things, there was this ambition to be completely financially stable through my products. But interestingly enough, I’m at that point and I still really enjoy working my day job, and I also just really enjoy my side projects.”
On being “too late” in the tech space:

“Everyone says, “I’m starting too late. I missed the bus,” but that’s misplaced. It’s true for a fad, but technology is not a fad. There is always room for people to replace the existing with something even just 1% better.”
On taking responsibility for creating a life she loves:

“Not taking responsibility for your life hurts one person most. And that person is you. I think taking that responsibility...even though you might be frustrated with the world, is the best thing you can do for yourself.”
On what’s next:

“I hope to continue chasing my curiosities! For now, I’m really excited about continuing to grow my podcast The Shit You Don’t Learn in School and possibly build a Google Sheets game. Yes, a game. 😀”
For tons of tips, new trends, and more on @stephsmithio’s journey, check out the interview 💪


• • •

Missing some Tweet in this thread? You can try to force a refresh

Keep Current with Indie Hackers

Indie Hackers Profile picture

Stay in touch and get notified when new unrolls are available from this author!

Read all threads

This Thread may be Removed Anytime!


Twitter may remove this content at anytime! Save it as PDF for later use!

Try unrolling a thread yourself!

how to unroll video
  1. Follow @ThreadReaderApp to mention us!

  2. From a Twitter thread mention us with a keyword "unroll"
@threadreaderapp unroll

Practice here first or read more on our help page!

More from @IndieHackers

20 Oct
Flow state has been shown to increase productivity in execs by 5x and creativity by 7x.

Want to know how to do it on-demand?

Thread 👇
Flow is a "...state of focused concentration on the performance of an activity, in which one dissociates oneself from distracting or irrelevant aspects of one's environment.”

Certain regions of the brain down-regulate, brainwaves slow, and a cocktail of chemicals are released.
Flow's benefits include improved: focus, productivity, performance, motivation, creativity, imagination, emotional regulation, fulfillment, happiness, courage, and unity.

Also, decreased awareness of self-judgment and social evaluation.
Read 13 tweets
20 Oct
THREAD: Jesse Farmer founded his first business, a computer repair shop, while still in high school.

The year was 1998:
After graduating from high school in 2002, he studied Math at University of Chicago.

It was there he met his future co-founders.
Together they built Beehive, a book exchange app for University of Chicago college students.

The project was successful, being used by 2/3rd of the campus, but was never monetized or managed like a commercial project.
Read 7 tweets
20 Oct
THREAD: Ranking on the second page of Google's search results may be worthwhile after this recent Google update.

Here's the Google update:
On October 14, Google announced that continuous scrolling will be coming to Search on mobile for US-English queries: blog.google/products/searc…

What is continuous scrolling?
When you reach the bottom of a set of search results on your phone, you won’t have to tap to go to the next page.

Instead, the next set of results will automatically load so you can continuously scroll down to see more information.

How will this impact SEO?
Read 5 tweets
19 Oct
Github increased paid conversions by 61% when they started recommending plans based on preferences. 🤯

Thread 👇
Every user is different, so don't show them all the same pricing options. When Github started recommending different plans to different users, they saw a crazy 61% increase in paid conversions.
After a user creates a free account, they are asked a few simple questions designed to ascertain the number of people who will be on the plan and the features that they'll want to use.
Read 5 tweets
19 Oct
UPDATE: Facebook will count 1 person as 2 people on its platform. People != Accounts.

Here are more details:
Last week, Facebook said they will "change the way they count people".

One person will be counted as 2 people if they have separate Facebook and Instagram accounts.

UNLESS that person have explicitly linked their account in Facebook's "Accounts Center".
Previously, Facebook tried their best to count 1 person as 1 person.

"If someone used the same email address across their Facebook and Instagram accounts or accessed both platforms from the same device, we counted them as one person when they interacted with ads."
Read 4 tweets
18 Oct
THREAD: The world's fastest startups are working on just ONE metric.

Forget Ads, CPC, LTV or any of that jargon:
The most important key metric is TTV.

Let's dig into this.

Time to value. i.e, the time from when a customer invests into your product "by signing up" to the time they get the outcome (their pain solved).
This travel time needs to be AS short as possible.

This is how the best are doing it and how you can too.
Read 9 tweets

Did Thread Reader help you today?

Support us! We are indie developers!

This site is made by just two indie developers on a laptop doing marketing, support and development! Read more about the story.

Become a Premium Member ($3/month or $30/year) and get exclusive features!

Become Premium

Too expensive? Make a small donation by buying us coffee ($5) or help with server cost ($10)

Donate via Paypal Become our Patreon

Thank you for your support!

Follow Us on Twitter!