#Verasity is a cryptocurrency company that is involved in:
- Esports
- Video Entertainment
- Advertising
Mission: to increase engagement & ad revenue for video publishers on any video platform, while also rewarding viewers.
How?
Through its patented Proof-Of View Technology
Being the *standalone* Patented Ad technology on the blockchain
Proof-Of-View (PoV) is targeting a 160 BILLION dollar problem:
Ad Fraud
Out of the $400B Ad industry, 40 percent of $ is wasted
When genuine engagement is hard to quantify, companies are left gambling & wasting $
The problem in context:
2 million video publishers
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30-40 percent of Ad dollars lost to fake engagement & fraud
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Battles between brands & 3rd party ad fraud prevention over verification of results
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Less revenue/trust between parties
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Content providers negatively affected
The solution?
A patented technology that can verify REAL engagement of humans while eliminating ad fraud that is recorded on an immutable blockchain.
PoV puts more $$ in the pockets of video publishers & content providers alike
Reinforcing a model for collective success 🤝
Verasity Tv is an aggregator of publishers that offers available SDK’s that include:
- YouTube
- Vimeo
- Twitch
& more.
This is a great alternative for the 2 million plus publishers struggling with revenue
Proof of View Analysis
- Detect ad fraud in REAL TIME (utilizing 200 touch points & AI)
- Verify genuine engagement by assessing human behavior
- Cut out the need for post delivery fraud analysis & refunds from publishers
I made this off of memory in my free time , so I apologize if I missed some important things to focus on, but this should help anyone looking to do some more in depth FA.
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PURPOSE/DISCLAIMER
TOKENOMICS (one thing not mentioned is the effects of token velocity)