Want backlinks without doing all that outreach? Build something that benefits your customers' websites while linking back to yours.
Thread π
Typeform's domain rating is ranked #185 on Ahrefs' database, making their domain authority one of the highest in the world. That's no small feat for a relatively small company.
According to @JaumeRos6, a big factor in this achievement was baking backlinks into their product. When a user puts one of these forms on their website, it links to Typeform, improving Typeform's authority. And they're not alone.
Shopify includes a link in the footers of users' websites, Trustpilot in their rating badges, Product Hunt in their upvote badges, and Freepik in their image attribution data.
As you can see, there are many ways to do this, but incentive is key β you must give users something that they actually want to put on their sites.
Writing an ebook? Make it easy for your readers to promote it. Here's how.
Thread π
When writing content, it can be helpful to include shareable assets β e.g. highlighted quotes, infographics, etc.
@stephsmithio did this in her ebook Doing Content Right and found that the quotes she featured in the book were tweeted far more than any other parts. And, of course, the more your content is tweeted, the more sales you're likely to make and the stronger your brand becomes.
Want to know the secret to getting stuff done quickly? In a recent interview, @stephsmithio shared how she crossed $130K with an ebook, created a course in 20 days, and more.
Here's the TL;DR version.
Thread π
Some quick takeaways from the interview:
- Get things done quickly by making Parkinsonβs law work in your favor.
- Make the best use of your time by working like a lion (not a cow).
- Clinging too tightly to who you think you are closes doors.
On resisting what would eventually make her profitable:
βItβs funny β I was really resistant to seeing myself as a content creator, even though it was clearly a big part of what I was doing and where I was finding success. Identity is so powerful.β
Flow state has been shown to increase productivity in execs by 5x and creativity by 7x.
Want to know how to do it on-demand?
Thread π
Flow is a "...state of focused concentration on the performance of an activity, in which one dissociates oneself from distracting or irrelevant aspects of one's environment.β
Certain regions of the brain down-regulate, brainwaves slow, and a cocktail of chemicals are released.
Flow's benefits include improved: focus, productivity, performance, motivation, creativity, imagination, emotional regulation, fulfillment, happiness, courage, and unity.
Also, decreased awareness of self-judgment and social evaluation.
Github increased paid conversions by 61% when they started recommending plans based on preferences. π€―
Thread π
Every user is different, so don't show them all the same pricing options. When Github started recommending different plans to different users, they saw a crazy 61% increase in paid conversions.
After a user creates a free account, they are asked a few simple questions designed to ascertain the number of people who will be on the plan and the features that they'll want to use.